The difference between you wanting to make your training business sustainable beyond trading time for money is your offer, fulfillment, and most importantly - the TRANSFORMATION you provide to your clients. The more generalized offer you have, the less transformative experience you'll most likely make in your players lives. Sure, in the short term you might lose a couple clients because you won't focus on what they're looking for, but long term... You'll become the expert at 1 specific thing. And bingo. Now you're THE coach to go to for a specific result or outcome (gain throwing velocity, gain exit velocity, mental mastery, speed improvement) instead of being A coach that can "help".

BE DIFFERENT THAN THE AVERAGE! Yes, premium rates come with experience. But wouldn’t you rather skip the 5-10 years to get there? Here’s how: Offer something extra and valuable on top of the normal service. Normal guy: “I offer hitting and pitching lessons” You: “ I offer detailed swing analysis, a tangible routine checklist for your player to implement in 1-2 months, and I offer X,Y,Z on top of my in person training sessions.” Same time. Same core offer. But one can charge higher rates because they’re providing more value.

One of the main reasons private trainers struggle to acquire clients online is that they aren’t super clear of who their target athlete is… Saying “I do private training online or remote” isn’t compelling enough for a brand new athlete/parent to trust you. It’s about picking a niche or specialty that you are most confident in and going all in with being the best you can be. Example: “I help 13-15 year old pitchers make their high school varsity team by adding 3-5mph to their Fastball”. - Super specific target - Result+Outcome oriented with a focus on Transformation Don’t be 1 of 100. Be 1 of 1

Welcome to the Athlete Training Blueprint! If you've just entered the program, this is where you'll view any community news, recent wins, and upcoming events. [NEW MEMBER ACTION] Write a quick intro message so that the community can get to know you: 1. Where is your training business located? (City/State) 2. What level did you get to in your playing career? 3. What sport do you specialize in?

Most trainers want to make training athletes their full time job, and why wouldn't they? Getting paid well to impact athletes while being involved in the sport you love sounds amazing. But not many know how to get there... In short, there are 3 Levels you need to conquer to go from side-hustle trainer to operating a business that is sustainable: - Level 1 is becoming a good coach and understanding how to train in person. - Level 2 is leveraging your Level 1 experience to scale toward high-ticket offers. This gives you the ability to impact more lives and where you can earn more for your time by adding more value. - Level 3 is implementing a remote program where you can take on more athletes as clients while keeping a high quality standard for your business. Most are content at Level 1. But know that there are Levels to the game!