Most massage therapists rely on hope marketing. They post on Instagram… Maybe run a promotion… Wait for bookings… But the therapists who grow to fully booked clinics or £10k+ months do one thing differently: They collect and use data. Not complicated corporate data… just simple information about your clients. The 5 Types of Data Every Massage Therapist Should Collect 1️⃣ Where clients found you Ask every new client: “How did you hear about us?” Examples: - Instagram - Google search - Word of mouth - Personal trainer referral - YouTube After 100 clients you’ll know exactly what marketing works. Example: - 45% Google - 30% PT referrals - 20% Instagram - 5% random Now you know where to double down. 2️⃣ The reason for treatment Track common issues: - Neck pain - Lower back pain - Running injuries - Shoulder issues - Stress & tension This tells you what your audience actually needs. If 40% of your clients have desk posture issues, guess what content you should make? 👉 “3 Stretches for Office Workers” This then forms your target market! (If is different to your niche then something is not added up !) just saying 3️⃣ Client occupation This is a hidden goldmine. You may notice patterns like: - Office workers - Personal trainers - Runners - Builders - CrossFit athletes Now you can market directly to them. Example content: - “Sports massage for runners” - “Massage for desk workers” - “Recovery for gym athletes” 4️⃣ Treatment frequency Track how often people return: - Every week - Every month - Only when injured This helps you design better memberships and packages. At I at Zeers Therapy, use memberships and packages and they work because we know many clients benefit from monthly treatments or a few treatments in short cycles! 5️⃣ Client results Track improvements like: - Pain reduction - Increased range of motion - Faster recovery - Performance improvements - These become powerful testimonials and case studies.