This guide matters because how you sell determines who you become. Ethical sales build trust, protect homeowners, and create long term success instead of short term wins. Inside Resilient Roots, we do not pressure, manipulate, or push. We diagnose, educate, and serve. The "Ethical Sales Guide" is also In the "CLASSROOM" tab as well. I'll be developing and creating alot more stuff. (Courses, Resources, ect.) in the classroom in the coming few days. I hope you guys find these helpful and add value to you.

Yesterday I saw a Facebook post from someone frustrated with No heat in the home, and a disabled person living there. Because I’m a little tech‑savvy, I was able to track down their phone number and reach out to them immediately on Sunday — and I’m really glad I did. First thing this morning, I showed up to her home presentable, respectful, and ready to serve. I wore shoe covers. I respected her space. I communicated clearly. And yes — I even smelled good. She mentioned it as I was leaving. From there, I walked her through the home and gave an honest, simple, pressure‑free assessment. I explained every discovery in a way she could understand. I let the quiet moments breathe. I trusted the process we train on. By the end of the visit, she asked if I could replace the whole unit so they could get heat ASAP. I collected a down payment, and the install is happening tomorrow. Before I left, she was so happy with the experience that she agreed to do a quick video — short and simple, but it said everything. What meant the most to me wasn’t the sale. It was realizing how every part of our training and culture showed up today: • Show up prepared • Show up presentable • Respect the home • Communicate with clarity • Lead with value • Let trust build naturally To the team: this is what we’re about. This is why we slow down, why we listen, why we take pride in the details. People feel it. They notice it. And it makes a difference. Proud of what we’re building together.

Let’s end it strong!!!

What are some goals you guys have in 2026? Let’s hear them!

What’s up Resilient Community!! I’ve been working on some amazing stuff that is going to be dropping real soon, you may have noticed! The is nothing uploaded yet… but stay tuned! I have courses, digital downloads and much more for you guys!! Welcome to the Resilient Community and I am grateful you guys are here! Please don’t hesitate to reach out if you need anything or have any questions!! Respectfully, Jake