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Owned by James

Founders, the "spray & pray" method of fundraising is dead. If you’re tired of being ghosted by investors, follow my method. It's worked for 32 years.

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Skoolers

190.3k members • Free

8 contributions to Startup & Scaleup Fundraising
Review Cold Email to a Partner
Hi Jay, I spoke with a few people in the ecosystem and several of them mentioned I should speak with you, so I wanted to reach out. I'm Bhavya, we're building outbound AI agents that book qualified meetings for RIAs. We have 12 pilots live and over 400 firms on the waitlist. RIAs are drowning in "advisor tech" that doesn't move the needle on their AUM. Our bet: outcome-driven AI agents, not SaaS, will define the next GTM layer for wealth management. Given your experience with Guideline and Opine, I'd love your perspective on two things: 1. Do you see outcome-driven AI agents replacing software as the primary GTM layer for RIAs? 2. What milestones would you want to see before writing a first institutional check into something like this? Could I borrow 20 minutes next week to walk you through what we're building and hear your candid feedback? @James Spurway Would love your feedback on this email before I start reaching out to the partners.
0 likes • 7d
@Bhavya Barot - this last line belies hesitancy "Could I borrow 20 minutes next week to walk you through what we're building and hear your candid feedback?" If I was you, I'd replace, could I borrow 20 minutes - which is a contradiction - because our time is a non-renewable resource - with "Would you be open to a 15-minute call next [insert two days and times that you know would suit their time zone], then keep the rest of the sentence as it is. Why? None of like to feel like "Scrooge". Hence, our automatic "psychological" response to the question "would you be open to..." is "yes".
The investor hunt
Hi, I have built a list of all my target list of 80 VC's and don't have a path to a warm intro. I did make a list of the founders of their portfolio companies and their emails. Should I Cold Email them an intro about what I am working on and asking for an intro their VC? You also mentioned about the "Advice Meeting", can I cold email the partners or work my way through the portfolio founders. Would love the Collection of pre-written email templates link. Thank you
1 like • 20d
You also mentioned about the "Advice Meeting", can I cold email the partners or work my way through the portfolio founders. I would try both. That way if one channel works and the other doesn't you still raise your profile. If both channels work, the investor will hear about you two ways. That should normally work in your favour.
1 like • 16d
@Bhavya Barot maybe I did not clarify it well in that section of the course. You should go through your existing level 1 connections. If you find an existing level 1 connection who is connected to an investor (potential strategic partner), you ask them (your existing connection) if they are open to sending your pre-filled message to their existing connection (XYZ). If you are trying to a) make a new connection on LinkedIn, and at the same time b) ask them to make an introduction to one of their connections, it would not likely be a high success strategy. On the other hand, even I reach out cold to people on LinkedIn. You just have to make sure that the message you send is about them. You have to offer them value first. Not ask to connect, and then immediately ask them to invest. Does that make sense? It's all about giving value first.
How To Read a Cap Table
A "messy" cap table is the #1 reason I pass on a deal. Clean it up early or pay for it later. Ask your prospective (startup) target for their Cap Table link (not a PDF). I can help you spot red flags in a cap table. Reach out.
1 like • 18d
@Bhavya Barot Cake, Carta et al - subscription - they have deals for startups. Clean here means that if you end up with 10, 20 or more small angel investors you need to "roll them up" (convert) their SAFE investments into shares in an SPV, so that only one investor is on your CAP table before you then start to raise a VC led round.
Why I Say "No" to 99% of Deals
Based on the return profile of my investment portfolio, people ask what my secret filter is. It’s simple: I look for the "Fatal Flaw." I’m not looking for reasons to invest; I’m looking for the one reason I shouldn't. Your job as a founder is to remove every "Fatal Flaw" before the meeting. My Pitch Deck Analysis service is designed to find your fatal flaw before an investor does. Don't let a "No" be your first feedback. Get hands-on help from people who are putting pitch decks in front of investors every single day, and receiving 30-50 decks a month themselves. If not me, someone else. If you want to pass your deck through my proprietary AI model, DM "DECKCHECK" and I'll send you the link to access that service.
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Never be afraid to ask...for anything...no, really!
Entrepreneurs are people (human beings) first. We may be wired differently to people who seek or need to have a regular paycheck and some degree of predictability in their lives. However, none of us knows everything about everything, and in reality, most of us no very little about anything. We have to get over ourselves and our pride and ask smart questions to smart people when we don't know the answer or know enough to know that we don't have the right answer. So, get used to putting your hand up (metaphorically speaking) and asked a peer or me our opinion or what we know about a certain subject/situation that is slowing you down. And be gracious to those who give you help and be generous and be there for others when they need your help.
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1-8 of 8
James Spurway
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8points to level up
@james-spurway-4656
Impact Investor: Building in Atoms, not Bytes. Turned $500K into $10M in 25 years. 77 Angel Investments. Multiple exits. Reinvested 100% every time.

Active 4h ago
Joined Jan 22, 2026
INTJ
Singapore