If you're coaching, or you want to, there's a question I want you to consider... When a potential client looks you up, what do they find? Because here's the reality of this industry that most people won't say out loud… Coaching is completely unregulated. Anyone can call themselves a coach. No licence. No governing body. No minimum standard. No proof they've ever helped a single person get a real result. That means the market is flooded with coaches and clients are cautious. So before they've spoken to you, before they've read a single testimonial, they're asking one question... “Why should I trust this person with the most important area of my life?” The answer to that question has to be visible before the conversation starts. That's what the ICF credential does. The International Coaching Federation is the global gold standard in coaching and the most recognised credential in the industry. It’s the one thing clients, corporates, and other professionals actually know and respect. And right now, very few coaches have it. The Relationship You Deserve ICF Certification gives you three things in six months. 1️⃣ A niche that is completely AI proof. 2️⃣ An online program you can give to your clients. 3️⃣ Real clients to practice with, provided by us, so you can collect your 100 ICF hours without spending years finding them on your own. If you've been thinking about getting your ICF credential and want to see exactly how our program works, comment "ICF" below and I'll ping you the full details. The program starts 30th June 2026. Spots are limited because I'm personally on every training call and every supervision session. If you're curious, now is the time to ask. Happy Friday!

How you unlock the program (watch this video) to get certified as an Expert Coach in less than 30 days (*************IMPORTANT*************) . . . UNLOCKING THE PROGRAM If you want to be a great coach Then you have to interact and practise your coaching skills as you go through the whole program. without practice, you will not get better. . . . The whole program can be unlocked within 2 1/2 weeks (average) Some have done it in 8 days. Some have done it in less than that. . . . Level 4 unlocks the entire program. The Expert Coach is gamified so you get the most from it. Modules get unlocked as you go through the program The more you do the more points you earn You earn points by interacting within the group. . . . How to earn points: -Post questions on your tasking If people engage with your post or question you earn a point per like/engagement. . . . CLICK THE CLASSROOM ICON AT THE TOP TO ACCESS THE MODULES AS YOU EARN POINTS YOU WILL UNLOCK MORE OF THE PROGRAM> . . . WELCOME TO THE EXPERT COACH COMMUNITY My name is Ed and I hope this is going to transform your life like nothing else you have experienced before. . . The Expert Coach Certification is sold for £5,000. This is not some fake marketing technique to get you to trust me. The truth is the online space today is not that empowering. There are few communities available for coaches and consultants That provides real value and most are just spam communities. . . Day in and day out my ads get bombarded with negative comments about coaching I get tired of people commenting negative things. how all coaches just want to make money etc Coaching is a scam etc Making money is not why I decided to become a coach. There is nothing wrong with making money from coaching However, if it is the most important factor to you as a coach You are most likely going to fail. . . Money is a by-product of being an amazing coach. Money is a by-product of being able to create amazing transformations with clients The truth is most coaches/consultants are just not that good at the skill of coaching

I threw this together last minute because I had a free Saturday morning and there are too many coaches carrying things they think they should have already healed. You know the pattern… You’ve coached this before. You’ve understood this before. You’ve told clients the exact same thing before. And yet certain people, situations, or conversations still get to you more than they should. A client triggers self-doubt. A relationship pulls you backwards. Feedback hits harder than it needs to. You overthink after sessions. You take too much responsibility. You struggle to switch off. And no matter how much self-awareness you have… No matter how much training you’ve done… No matter how much inner work you’ve already invested in… It keeps resurfacing. Because insight is not the same as resolution. And if the past hasn’t actually been cleared, it will keep showing up in your coaching, your relationships, your confidence, and your nervous system. This Saturday at 10am UK I’m going to show you how to actually clear it. Save your free space here

I don’t usually do this, but I’ve got a rare free window this Saturday morning and I want to use it properly... So I’m going live at 10am UK with a free session on something I see coaches struggle with all the time. Why your own unresolved past still shows up. Even when you’ve done the training. Even when you understand the psychology. Even when you know exactly where the trigger comes from. Because knowing isn’t the same as clearing. And if you’re a coach, your nervous system becomes part of every session you lead. The clients who trigger you. The conversations you avoid. The moments you over-give, overthink, rescue, shut down, or lose confidence. It all comes from somewhere. Join me live for: Heal The Past So You Don’t Get Triggered This Saturday 10am UK Save your free place here

I get this more than any other message... "I hate selling. I just want to coach." Coaches say it to me all the time. And I always want to say the same thing back. It’s not about selling. Coaches who hate selling don't have a selling problem. What they have is a belief problem. And the belief problem comes from one place. Not enough hours coaching with real people under real conditions. Think about the coaches you know who have no problem putting themselves out there… The ones who talk about their work with total certainty. The ones who never seem to hesitate when someone asks what they charge. They're not more confident by nature. They're not better at sales. They've just done the work with enough real people that they know exactly what they're capable of. They've sat in a session where everything went wrong and they found their way through it. They've had a client in complete breakdown and known what to do next. They've watched someone transform over twelve weeks and seen the data prove it. That's what builds the kind of belief that makes selling feel effortless. It’s not a mindset shift. It’s not even a sales script. It’s the hours. Real hours. With real people. Under real conditions. The problem is most coaches are left to collect those hours on their own. They coach friends who don't take it seriously. They offer free sessions hoping someone converts. They wait months to find anyone willing to pay. And they get no feedback on whether they're actually improving. So the hours add up but the belief doesn't. Because belief doesn't come from doing the hours. It comes from doing the hours well. That's what supervision and live feedback give you. Not just the experience of sitting with a client. But the experience of knowing after every session exactly what you did well and exactly what to do better next time. That's what we build into the Relationship You Deserve ICF Certification. We pay for the marketing. We get the clients. We hand them to you to coach under live supervision.