🔵 A/B Split-Testing Results 🚀
A/B split-testing the original LTO funnel vs a new layout. So far, so good. (see image below) 3.8% conversion rate and up from the previous one. Testing this new page for 2 of my LTO's, both for organic and paid ads. (yes, I have different funnels for different traffic) A lot of low ticket offers use a typical "AC funnel" outline, pioneered by Alen Sultanic. I wanted to create my own 100% original version so there's no issues when I share my templates with people in my community. As always, I create a bunch of versions and spend thousands to test them before I share them. I'll drop the link to the new one if you want to check it out. It follows a more traditional "e-com" funnel, but for digital products. In the end, the "sequence of sections" matter less than the psychological elements of a high-converting sales page. Can you make your offer feel new and different than what they've already tried? Can you get them faster results by offering a quicker shortcut? Can you offer them more convenience by removing most of the effort from their plate? Those are the keys to a great offer. Then for the sales page, you want 90% of these pillars: - Curiosity (keep attention long enough) - Trust (believability) - Credibility (authority) - Social proof (result for others, happy customers) - Transformation (desired outcome) - Convenience (shortcut) - Future pacing (imagine what can be) - Risk reversal (stakes) - Urgency (why now) Most importantly... Answer the questions in their mind, even the subconscious ones. "How's this different than what I do now?" "Does this work in my situation?" And so on. Fun times. Happy Friday, G