We've got a stacked season of workshops, audits, and one MEGA launch coming your way — and you do NOT want to be on the outside looking in. Here's what's dropping: >>>> Get Discovered: The GEO Class Learn how to design (or redesign) your website to be optimized for AI and SEO. We're talking automations, trope maps, and "If you like X, you'll love…" landing pages for ALL your series. Readers are using AI to search for their next read — this is how you make sure AI recommends YOU. Don't get left behind. Learn to use AI to talk to AI or learn to do it manually. It'll take longer but you can get quality results both ways. >> FB Ads Summer Updates (July & August) Summer always brings changes to FB Ads. If you're in The Lab, you'll get exclusive access to our Summer Updates workshop, built to help you get a handle on every shift before it costs you. Friday Lives — Two Ways to Get Eyes on Your Account >>>> Every Friday, join us for: Q&A FB Ad Audit Live — Mal personally reviews your ads and your data FB Ad Business Manager Audit — make sure your setup is doing everything it should Coming This Fall: Our MEGA Evergreen FB Ads Course Learn how to convert your existing series to Evergreen — or plan an Evergreen series from the start — so it's written to earn you big money on a recurring basis. This is the long game, done right.

Sorry folks, I'm feeling pretty awful today... Not sure why, but I'm far too foggy headed to teach today, sorry. We'll get it done tomorrow, though :)

Bestie Claude suggested several fixes to improve the scoring. If you aren't using the AI analysis prompt Jill uploaded, I highly recommend. Claude still drags me about the background in the Spousal Death photo, but I might still try it and see how it does since it's the background that is cuing the genre and feel of the book.

The ad that built a huge chunk of our business made people mad. It asked, flat out: Is M.D. Cooper the next Larry Niven? Sci fi readers had OPINIONS. The comments lit up. And the clicks came. Here's the lesson I teach now: the goal of an ad is not to be liked. The goal is to be noticed. A polite ad that nobody reacts to is invisible. And invisible doesn't sell books. What's an ad idea you've been too nervous to run? Tell me. Let's pressure-test whether it's actually too bold, or just bold enough.

Toss your Q's in here or show up to the Q/A live!