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47 contributions to AVA Collective- by SurinaJ
For the next 30 days, we're going where most people won't...
In our 90 day Bold Move Challenge, we'll be stirring the waters and ask the hard questions most people spend a lifetime avoiding. Here is the truth about the last 30 days of bold moves. The boldest move was for some only showing up. But even that is still the visible part. The real bold move was being willing to look at things most people spend their whole lives not looking at. So that is where we are going next. Mondays to Fridays for the next 30 days. Every day I'll drop one hard question. The kind you feel in your chest before your head has even caught up. The kind most people are very skilled at avoiding, because the moment you answer one honestly, you cannot un-know what you find. This is not a journaling challenge. It is not about getting it right. There are no points for the prettiest answer- and I'll show up everyday for the one. The one ready to go deep, sitting with a question long enough to tell yourself the truth. Some days it will be uncomfortable. Good. The question you most want to skip is almost always the one with your name on it. That discomfort is not a sign to stop. It is the exact spot where the change is waiting. Here is the one rule, and it is the whole challenge: answer honestly, and answer out loud, here, with us. Because here is the truth. You can think a hard thought privately and let it drift off by lunchtime. But the moment you say the true thing out loud, to people walking the same road, it stops being a thought and starts being a decision. That is why we do this together and not alone. Your honesty gives the person next to you permission to be honest too. That is how a whole room starts to move. You do not have to be ready. You do not have to have your life sorted. You just have to be willing to look. So this is the bold move. Not another thing to do. A willingness to stop pretending you do not already know. If you have AVA, use her to unpack this for you. Let her be your journal, mirror and coach, but answer the questions honestly. Take your phone and speak real truths to these questions and even without Ava, you'll get to core limiting beliefs running the show.
For the next 30 days, we're going where most people won't...
1 like • 1d
The thing I’m pretending not to know is that I’m already ready to lead in the community space I created today. I keep telling myself I don’t know how to structure it or that I won’t have enough time to create content. But if I’m honest, those are just new versions of an old story. The real story is that I already know enough to begin. I don’t need to have the entire community built before I invite people in. I can build it alongside the women who join. I’m pretending not to know that because the moment I admit I’m ready, I can no longer hide behind preparation. I have to become the woman who leads.
1 like • 19h
@Surina Joubert thank you!!
16/90 The Perfectionist Spiral
For all of you who said you are IN on my previous video. It's time to stop playing business, and time to embody your business the way you want it to look. Let's all decide to show up, REGARDLESS. I'm sick in bed at the moment, but I'm showing up either way! Let's become tuned into: REGARDLESS! New week with a new theme. This week we'll be touching on the Perfectionist Spiral that keeps us stuck. Go to the Classroom to get today's message and then come back and share what you are DECIDING to take action on, even when it is not perfect yet? https://www.skool.com/surinaj-9674/classroom/84c33aae?md=14f7f728a53f4eba874080ab6311ffca
16/90 The Perfectionist Spiral
1 like • 22d
Creating my community!
1 like • 19d
@Surina Joubert this is such great advice. Thank you! Whole week I have not been making this a priority and honestly I have not worked this out with Ava. So will do so and come back with an update. I know the update I give will be from a new identity.
17/90 Fear with Good Branding
Catch today's BOLD MOVE in the Classroom! https://www.skool.com/surinaj-9674/classroom/84c33aae?md=75416f4d6bea4897b55362ee0ca91013 Procrastination: It feels like high standards, but it is actually fear with very good branding. This week, the bold move is not to lower your standards. It is to catch the moment where the standard becomes a holding pattern. That is the moment. That is where the work is. Let Ava help you find it!
17/90 Fear with Good Branding
3 likes • 22d
Love this Surina. Such a great reminder. And this is very clever and true. “Perfectionism is fear with good branding”. I’m going to remember that.
15/90 Becoming the Proof
Check out today's post in Classroom https://www.skool.com/surinaj-9674/classroom/84c33aae?md=0b1fe8cf64224ca6bdb096695d776f3a NOTE: Last night's masterclass had some technical sound issues, so I have re-recorded it. Once I'm done with editing, I'll share the replay as well as the Ava Prompt to use with AVA... coming soon!
15/90 Becoming the Proof
1 like • 26d
This week, I followed curiosity instead of certainty. I started weaving mindset and identity work into my lives because it feels aligned with who I’m becoming, not because I have it all figured out.
14/90 From Stuck to First Sale
Doreen used the word "donker gat." Dark hole. That is not a metaphor. That is someone telling you exactly where they were in their business. Desperate, hiding, ready to give up. She did not know how to respond to a customer. Not a strategy problem. Not a mindset block. A real moment, a real person waiting, and she did not know what to say. That is the kind of stuck that makes you question everything. She brought it to Ava. They worked through the message together. She sent it. Her first online sale in the digital space followed. "Today I feel much lighter." And she is staying positive and moving forward. That is what Ava is for. Not the grand transformation you plan for. The Tuesday afternoon moment when you do not know what to type and the window is closing and you need someone to think with you right now. She got out of the dark place one message at a time. That is the proof. Drop a 🪞 below if Ava has shown up for you in a moment like this. Big or small. We celebrate every shift! PS: Remember tonight's Masterclass REGISTER HERE: https://www.surinaj.com/ownit THURSDAY 4 JUNE 5pm- link in Calendar OWN IT!
14/90 From Stuck to First Sale
3 likes • 27d
This post really hit home for me because I’ve experienced my own shift recently. For a long time, I thought I needed to know more, do more, and be more before I could help others. What I’m realizing now is that progress comes from taking the next step, even when you don’t feel fully ready. My shift has been moving from questioning myself to trusting myself more. From waiting for certainty to taking action anyway. Sometimes all it takes is one conversation, one insight, or one small win to remind you that you’re not stuck, you’re growing.
1-10 of 47
Candice Sanchez
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47points to level up
@candice-sanchez-6169
Wife of 1 Mom of 2 Ready to scale my online biz and impact thousands of lives!

Active 4h ago
Joined Mar 31, 2026