Sometimes the right words are written for you: "Humans live in landscapes of make believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It's easy to say that humans are "wired" for story, but why?" - Jonathan Gottschall, The Storytelling Animal. Gottschall's quote is a perfect case for why stories matter." In Gottschall's book “The Storytelling Animal,” he takes a scenic route through science, sociology, anthropology, the arts, and other disciplines, majoring on the geneses of human purposes for story. The all-encompassing presence of story has eternal and innumerable applications. Like air, which we use to breathe, blow up balloons, fill our car tires, and cool our homes, we use story to put our children to sleep, to write/sing songs, to teach human reproduction, and to sell products. Whether it's a story someone told us, a story we told someone else, or a story we told ourselves, story is always with us, everywhere. Like air.