Just had a $15.5k day from one customer… here’s how I did it. Before this, the most I transacted from one customer (COMPLETE cold traffic) was ~$5k/mo. Here’s what I did: 1. Did the “un-scalable”. I had 4 calls before the close. Over a month. ~4.5hrs. Every call slowly built out portions of the full service; custom lead scraper (quite sophisticated) & email copies. It was costing me money + time. So consider this part of your CAC, but only for qualified prospects. 2. I dropped 2 clients, thus back to marketing/sales. The way I have it set up is to have a set & stone cold email product. It’s a product that’s getting better, but I know it works best for certain TYPES of prospects. So my job is to just find these “perfect” fits only. The customer molds to the product, not the other way around. I off-boarded a recruitment & ERP client. Got both of them 15-20 appts in 3 months. It’s not bad, but I didn’t like how they didn’t have a dialed in sales process & no offer clarity. That opened a lot of bandwidth to get back on the fun stuff, marketing & sales. Confirmation pages, content, working on our own company campaigns, nurturing leads, setting up LinkedIn touch point, building case studies etc. Now having serve ~20 clients in 9-ish months, I’ve noticed 3-4 traits that if a client has, it’s a PERFRCT fit. I just know it. Usually to do with their offer, sales process, market “channel” saturation & if they have a BD team. That’s it… not really. There’s a lot more I can delve into, the minute details. But I’d be here all day. But if you start to do these 2 things, it’s LOGICALLY impossible to not improve your sales process. Hope it helps 🫡 ps. this was before I implemented my confirmation page practice so we are talking complete cold traffic still.