I wake up. I grab coffee. I respond to a few emails. I respond to some DMs. I make a few grand. Good enough. I 💓pre-selling in email and communities. Then making an invitation. It's low stress. It pays well. I don't even need my own list or community to do it. 🪱Am I a weird, lazy slug? or is this something you'd dig too? 👉On a scale of 1 to 5... Where one is, I'd rather take a kick to my crotch than find out more about this. and... 5 is...I'd TAKE a kick to the crotch to do this NOW! Where ya at? 👇👇👇

Last night something interesting happened. A friend of mine ran a quick auction in her FREE community. She had… maybe 55 people in there. She offered a license to one of her old courses. (One that’s quietly sold 900+ spots over the last couple years.) Then she did something very unsexy. She said: “Bidding starts at $1.” That was the auction. Just over 2 hours later: – One person had paid her $1,029 – The post had 249 comments – People were openly saying what they’d pay – Lurkers suddenly had opinions – And new people started joining just to watch This morning that little community is at nearly 100 peeps. Now… the $1,029 is nice. But that’s not the thing. The cool thing is what she actually has sitting in front of her. Those comments weren’t “engagement” but are people saying: “I want to license your stuff.” “I’ve got cash.” “And this is roughly what I’d pay.” Those are ready-to-buy-now leads. So while everyone looks at the $1k and goes “cool, quick win”… She’s about to make more than that over the next few days just by sorting and sifting through the bidders. She knows exactly: – who’s interested – who has money – and roughly their budget All from one post. Anyway… watching this play out made me realise how differently people look at this stuff. Some folks see it and go, “Yeah, Chris I already know all about auctions.” Some think, “Huh… that’s interesting.” And some think, “That’s dumb. I’d never do that.” So I’m curious… Where are you?

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And we had a terrible day. We’ve all been sick for days. I had to go back to my day job today. My wife spent the whole day alone with 2 sick toddlers who decided today was the day to test the limits. I came home to chaos. Kids yelling. Exhausted wife. I had to go straight into enforcer mode. The rest of the night sucked. Not exactly the anniversary we planned. This is exactly why I’m building what I’m building. Not to buy fancy stuff or flex for social media. For days like today. So we can celebrate our anniversary instead of just survive it. I subscribe to the “extreme ownership” philosophy that every outcome you achieve (or don’t) is directly controlled by you. I know there are outside forces. But whether you build the life you want or not is totally up to you. And I have a lot working against me. I can make the day job excuse all I want. But that’s mine to deal with cause guess what? I’m not where I want to be yet. I AM a hell of a lot closer than I was this time last year. And it doesn’t really matter whether I have a day job or not. Because I’m not giving myself another fucking option. I will not beat my body down at a job for another 30 years. I won’t spend the rest of my life being the stressed about money dad/husband who can’t give my family the best version of me. I will put the lake in my backyard. Or I will die trying. I don’t have any other option. So here’s to 9 years with my best friend. Even on the hard days. Especially on the hard days.