Hello Everyone, I'm Bryon McCartney. I currently reside in Vermilion, Ohio, a small town on the shores of Lake Erie, about 40 minutes from Cleveland. Before starting my own agency, I was responsible for online brand development for Unilever (Calvin Klein Fragrances, Lipton Foods, Suave, and many others), then COO and creative director for WIRZ Interactive, part of Switzerland's largest creative group. Since 2007, my wife and I have run three agencies together, one in Switzerland, one in Florida, and now in Ohio, where I'm originally from. My Superpower is founded in my creative problem-solving abilities. I'm known by many as "The Idea Guy." My weakness is that I sometimes put others' needs ahead of my own. This can cause a lot of stress, and in the past affected my health. I'm getting better at protecting my time and space though. My favorite content platform is Linkedin. I know of Kim through mutual connections, and we met at Social Media Marketing World years ago. I saw an ad for this course, and I'm most interested in learning more about applying AI to branding. We use AI in our agency quite well for content development, but I want to expand our use into other parts of our process. My hope it to build an automated system to do much of the heavy lifting in our brand messaging development process, which is currently quite time-consuming. Our agency focuses solely on small architecture firms. So if you know any architects who need help with branding and marketing, please let them know about us. Our website is www.archmark.co