Here we are June 5, 2026, and looking down the barrel of a likely warm, hot, and dry Summer, but that doesn't mean it's time to put snow and ice business on the back burner! Instead, this is the time to do a solid review of your past season and look into the wins, losses, and draws that you and your team faced. How did your Winter Season go? Enough work? Enough Snow? Too few or too many clients, maybe you figured out you have too many of the WRONG clients? Let's dive into this a bit! Selecting your clients is extremely important in any industry, whether you clean 🪟, pick up dog 💩, or mow lawns, it really doesn't matter, what matters is that you determine what your perfect client looks like and develop your systems, processes, and marketing package around them. Having worked in the restoration industry, I had the luxury of working with high-end commercial clients including hospitals, schools, large commercial property managers, etc., all of whom, typically know what they are looking for in a contractor, or at a minimum what they aren't looking for. That is also an industry that is made up mostly of emergency work where the client needs it done NOW, and done well. I was able to take what I learned in that industry and transition it over to our snow and ice management business and it grew incredibly fast. Knowing what your clients are looking for and the right questions to ask is key to success. Many snow guys just starting out and even those that have been in the industry a while struggle with this at times, as they often don't have a ton of business development or sales experience, but they know what has worked for them and rinse and repeat. They know what hard work looks like and perform well for their clients, but sometimes that isn't quite enough to get the growth where you need it. That is where we are here to help! Our goal is to improve the industry through education and development, to aid you in building the systems, processes, and infrastructure that is required to blow your clients mind, and your competitors out of the water! Let's get to it!

Let’s talk light winters. In our particular region, we’ve had a fairly light winter and then received a massive storm. How are you setting up your accounts to help you protect yourself throughout the winter and have consistent income?

With temperatures beginning to drop, what are the last items you have hanging out before you start deicing and plowing this year? This would be a great time to make a cup of coffee and sit down with a notepad or in front of your laptop/ipad and begin creating a punch list of items left to knock out before the season starts. This could include completing walkthroughs with those already under contract, tidying up any contract items that are hanging out there, or maybe even finish billing for your irrigation blow outs as that part of the season begins winding down. Ideally, you will be scheduling time with your team to go over routes, I encourage you to do that in a sit down format over donuts or lunch even and invite them to provide input on the jobs and maybe any areas of concern they have as the time gets near. This could be a great opportunity for you to get them excited about snow and set your season on a path for success. Remember, each business is a reflection of its parts, so having a team that is concerned with a job done right and a job done PROFITABLE, will result in success and your client being interested in a more long term relationship. Check in with your new clients and cover any bases that will set you apart from the competition or make them say, “We have never had this level of communication and service!” Even before the snow flies! Having a great season starts now! Respond below with items you are covering now as the season gets close, great to see how everyone prepares a bit differently!

Let’s break it down 👇 — being “great” isn’t about having the biggest plow or cheapest bid. It’s about consistency, communication, and accountability. Whether you’re new to the industry or leading a seasoned team, here’s a quick refresher: ✅ Do’s of a Great Snow Contractor - Show Up Early, Stay Prepared - Great contractors monitor weather ahead of time — not when the client calls. - Clear CommunicationProactively update clients before, during, and after storms. - Know the Property - Use updated plow maps, stake sites, and understand traffic patterns before the first snowfall. - Document Everything - Photos, timestamps, salt logs, and service records protect you and your client. - Train the Team Well - Crews should know where snow goes, what to avoid, and how to operate safely under pressure. 🚫 Don’ts That Kill Reputations - Ghosting During Events - If your client is guessing where you are — you’ve already failed. - Over-Promising, Under-Delivering - Don’t commit to timelines or service levels you can’t meet consistently. - One-Size-Fits-All Approach - Sites vary — don’t treat a hospital the same as a warehouse dock. - Poor Equipment Maintenance - Breakdowns during storms = missed windows, unsafe lots, and upset clients. - Blame Game - Own mistakes, resolve issues fast, and leave the excuses at the shop. 💬 What do YOU think makes a snow contractor truly exceptional? Drop a comment below 👇 and let’s learn from each other. #SnowContractorStandards #DoAndDont #TeamTraining #SnowProsUnite

Hey Snow Pros 👋 Before the first flakes fall, smart snow pros are already in gear—literally. 💪Here’s a quick Pre-Season Equipment Readiness Checklist to make sure you’re ready to roll when the storms hit: ✅ Inspect and Service All Plow Equipment - Check for hydraulic leaks, bent frames, worn edges, and faulty lights. ✅ Test and Calibrate Salt Spreaders to avoid the early-season panic of uneven or wasted product. ✅ Stock Spare Parts compile hoses, fuses, cutting edges, and anything you’d hate to track down during a storm. ✅ Grease, Oil, and Fluid Check - Treat your machines like the revenue-generating beasts they are. ✅ Battery & Electrical System Check - Cold weather exposes weak batteries and sketchy wiring FAST. ✅ Snow Markers & Property Maps - Stake when the ground is soft (mid to late Fall). Have updated plow maps ready. 🛠️ Your Turn - What’s your must-do pre-season tip that keeps your Winter stress-free? Drop it below 👇— 💡 We all win when we prep together. 💡 #TipTuesday #SnowReady #EquipmentPrep #SnowProsUnite