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33 contributions to Doing Business Right
🎉 Another Year, Another QuickBooks Online Recertification!
One of the ways I continue to serve my clients is by staying up to date with the latest changes in QuickBooks Online. Every year, QuickBooks ProAdvisors complete a recertification exam to maintain their certification and learn about the newest tools and features. I'm excited to share that I've officially completed my 2026 QuickBooks Online Recertification! This year's training covered some exciting updates, including: ✅ New AI-powered features to help automate bookkeeping tasks and improve productivity ✅ Enhanced Sales and Customer tools for managing client relationships ✅ Better Expense and Vendor workflows to simplify day-to-day bookkeeping ✅ Banking and Accounting updates for improved accuracy and efficiency ✅ A preview of the new Intuit Accountant Suite, which will eventually replace QuickBooks Online Accountant with even more practice management tools ✅ Workflow improvements throughout QuickBooks Online to make navigation and daily tasks faster and easier One thing that really stood out to me is how QuickBooks is evolving beyond accounting. It's becoming a platform that helps businesses manage not only their finances, but also customer relationships, projects, and workflows—all in one place. If you're only using QuickBooks to categorize transactions, you're probably missing out on some powerful features. You can view my updated certification here: https://www.credly.com/badges/f115fdc6-a800-48bc-81c8-890003483b64/public_url I'm looking forward to bringing these new insights to my clients and the DBR Bookkeeping community. Let's start Doing Business Right! Dr. Bryan Raya
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🎉 Another Year, Another QuickBooks Online Recertification!
People Buy Outcomes
One of the biggest mindset shifts you can make as an entrepreneur is realizing that people don't buy your service... They buy the outcome. A client doesn't hire a personal trainer just for workouts. They want to feel healthier and more confident. A client doesn't hire a bookkeeper because they love spreadsheets. They want financial clarity and peace of mind. The clearer and more desirable the outcome, the more valuable your service becomes. How could you better communicate the transformation your clients receive instead of simply describing your service? Let's start Doing Business Right! DBR
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People Buy Outcomes
💡 No Marketing Budget? No Problem.
One of the biggest excuses I hear is: "I'd market more... if I had the money." The truth is, some of the best marketing is free. It just takes consistency. 1️⃣ Network Consistently Meet people wherever you can—not just potential clients. Build relationships with people who enjoy connecting others and supporting small businesses. 2️⃣ Create Content... A LOT OF IT Post so consistently that it feels like overkill. Why? Because most people still don't know you exist. You can't help people if they never see you. 3️⃣ Create Goodwill One of the easiest free marketing strategies is supporting others. Like their posts. Leave thoughtful comments. Share helpful insights. Give referrals. Become known as someone who adds value without expecting something in return. Over time, people begin recommending you because of the goodwill you've built. DBR Insight: If you're on a tight budget, your investment isn't money—it's time. Spend several hours each day building relationships, creating content, and serving others. Those habits compound over time. Let's start Doing Business Right! DBR
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💡 No Marketing Budget? No Problem.
🤔 "I Need More Leads..." Or Do You?
One of the most common things I hear from entrepreneurs is: "I just need more leads." Sometimes that's true. But more often, it's a symptom—not the real problem. Ask yourself where your bottleneck actually is: 👀 No one knows you? → You have a visibility problem. 🎯 The wrong people keep reaching out? → You have a positioning problem. 🤝 People are interested but don't buy? → You have an offer or sales problem. ❤️ Customers don't come back? → You have a retention problem. 💰 You're busy but still not making enough money? → You likely have a pricing or operational problem. DBR Insight: The fastest-growing businesses don't try to solve every problem. They identify the one constraint that's holding them back and focus on fixing it first. If you'd like help identifying your biggest bottleneck, check out the #Break Your Biggest Bottleneck course in the classroom. 👇 What's the biggest constraint in your business right now? Let's keep Doing Business Right! DBR
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The Biggest Lead Generation Mistake? Stopping When Business Gets Busy.
One of the biggest mistakes I see entrepreneurs make is treating lead generation like an emergency. When business is slow, they network, create content, and follow up with prospects. Then business gets busy... They stop posting. They stop networking. They stop following up. A few months later, projects wrap up and suddenly they're wondering where the next client is coming from. The problem wasn't demand. The problem was inconsistency. Personally, I believe consistency is one of the most important habits an entrepreneur can develop. It's not always exciting, but it's what keeps your pipeline full and your business moving forward. The best time to generate leads isn't when you desperately need clients. It's when you're already busy. That's how you build momentum instead of constantly starting over. DBR Insight: Lead generation should be a habit, not a rescue plan. How do you stay consistent with your lead generation, even during your busiest seasons? DBR
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Dr. Bryan Raya
3
23points to level up
@bryan-raya-5358
U.S. Army veteran, educator, and entrepreneur. Owner of DBR Bookkeeping and DBR Publishing. Doing Business Right to mentor others on finances.

Active 1h ago
Joined Aug 20, 2025
ENTP
Fayetteville, Arkansas