To be honest, it depends... If I see a gap in the product and I can fix it, I'll make a bonus. If I don't see any or I get the review copy too late - or I bought it and the launch has already started, I don't add a bonus. I don't pray for sales either. For years, I never used a bonus and still topped leaderboards. My list knew I was (still am) honest so they trust me and will rather buy from me or get a horrible free PLR bonus from someone. I don't bonus shop either. If someone I follow have an awesome bonus, a homemade, built for that product, has a bonus, I will buy through him and not from another one I follow. But then I'm not a super affiliate and I know very well that bonuses work. I've gotten affiliate sales from people who said they didn't want the product, just my bonus. I've also sold the bonuses as stand-alones to people who had already bought from someone else.

I do email marketing, and I've done it since 2003. I started as an affiliate in 1998 (Amazon). I so need to include YouTube in my work routine, but I always shy away from it with good excuses. And just like with email marketing, you need to be consequent there. Thus my vote.

I dislike Instagram with a passion :-D

@David Frizzell Hmm... okay then ;-)