Use the AI to help you from getting stuck when working on your messaging/MDM. It's like having an industry niche researcher in your hands. Also bounce it off of old/existing customers if you have any. Get finished as fast as possible with what silicon valley calls a MVP - minimal viable product. Get version one finished and in front of prospects (and former customers) to learn what's working and what's not working. Because even though it may be rough around the edges it's the fastest way forward...MUCH faster than toiling over version one forever. Remember, perfect is the enemy of finished.

If you can use the GW AI, it will help you do this. Of course you can do a survey with former customers, etc but the AI pulls great info together and as long as you have some knowledge of what you're doing, you'll see tons of useful suggestions to pull from.

You're in a very good place in terms of tools that can get you going quickly without getting stuck in tech overwhelm. I paid for lots of the stuff that is now free, but GW team keep creating more and more tools that don't exist anywhere else. Getting your avatar info and then refining with AI so you have confidence in what you're doing. The Growthworks team is systematically removing the barriers to launching a new business - or restarting an existing one. Get an accountability partner to go through this with you. Or get the GW core and you'll have really good coaches to help you stay on track. Now I'm back to two hours of focus time on stuff I need to finish to give to my coach. I'm so close to launching my GW funnel.

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Some people are hiring designers or creating it themselves with Canva or other design tools. But the themes have really improved so I would stick with the available ones for now to keep moving. One less thing to slow you down.