If someone signs up for your funnel and you offer your product at a lower price, for example, 50% off within the first 7 days. What price do you put in the VSL/webinar? The discounted price or the full price? If you put the full price do you simply offer a coupon in the emails or have a banner across the screen stating that if you buy before the timer runs out you save 50%. If you put the discounted price in the video, what VSL/webinar do you show to users after the discount has expired? Do you create a second VSL with the full price or do you redirect to a page that says the offer has expired and can now only be purchased at the higher price?