W or L? I hope LinkedIn doesn't change, we like the logo 😂

When you actually figure out how to use LinkedIn for your business and not just for random posting, the platform really works. Like works works. Big time. I still remember starting on LinkedIn in 2023. I was completely new to the platform, and tbh there weren't too many creators here yet doing anything. We had some names like Ben Meer and Justin Welsh who were crushing it. But the actual creator economy was incredibly slow here on LinkedIn. I transitioned from Twitter (X), Twitch, and TikTok to go all in on LinkedIn. This looked like the WORST mistake in the social media game, and I thought it wasn't going to work. But man, if you put your 200% effort into a social platform and go all in on your brand, offers, and positioning, you can make it YOUR thing. I use LinkedIn for my main business as of 2026. It's my #1 focus right now. For all of my creator and business friends on the platform, you can make the same thing happen. Just gotta push for that 200% and go all in. Let's go let's go.

I teach business owners how to stop collecting disconnected AI tools and start building custom automation systems that actually fit the way their companies operate. That usually means turning repetitive work, scattered processes, and knowledge trapped inside people’s heads into connected systems their teams can run. I have built a custom digital workforce for my own business with more than 90+ agents and 500+ workflows, and now I help others think through what their version should look like. I am also returning to content after stepping away for a few months. I had burned myself out trying to keep feeding the content machine, then became consumed by a demanding client engagement that left me questioning where I was putting my time and energy. Taking a step back gave me time to reflect, pray, and reconsider what I actually wanted to build. Now I am returning with considerably more clarity, and, apparently, an animated office comedy. 😂 The thumbnail attached is from a new show we are creating called Life in the Everyday Average Office. It is one part workplace satire, one part creative experiment, and probably evidence that I have spent too much time building digital employees. I joined this community because LinkedIn is becoming a much more important part of how I share my work, and @Alex Colhoun has clearly built something worth learning from. I am looking forward to improving how I communicate these ideas, learning from everyone here, and contributing wherever my experience with automation and operational systems may be useful. Happy to connect: https://www.linkedin.com/in/bradfordcarlton/

This is the flow that I watch for: 1. They see a post that speaks to a problem they already want fixed. They have in their mind that that issue is crucial to solve. 2. They click my profile to figure out if I actually know what I’m talking about. Exactly why your branding on your profile should be top-notch. 3. They read my headline, banner, featured section, and recent content. Everything is consistent with my website, content, newsletters, etc. 4. They find a clear next step, usually my newsletter, live content, DMs, or a link to another landing page, offer, you name it. 5. They spend time around my content until timing and trust line up. Once they've done that, they go to the final step. 6. They book a call because the path made sense from start to finish. There was no messy business in between. I’m breaking this down in my LinkedIn Live Masterclass this Friday. You can get the details at https://lnkd.in/edzwAaQ3

Happy Tuesday everyone. This is the exact system I use to turn content into sales opportunities: 1. I pick one business goal for the month. 2. I build content around the problems my buyers already want solved. 3. I post content that speaks to pain points, objections, buying triggers, and clear outcomes. 4. I use LinkedIn Lives to go deeper on the same themes and build trust faster. 5. I repurpose those Live topics into my newsletter so people keep seeing the same message in a stronger format. 6. I send connection requests to my ICP, people who are actively engaging with content (hot replies) and start convos from the content they engaged with. 7. I follow up in DMs with direct paths to the next steps (low-tickets, high-tickets, etc). So your content is warming people up, your LinkedIn Lives are building depth, the newsletters are keeping attention, and the inbound/outbound DMs create calls/meetings. I’m opening 3 done-for-you content agency spots for August at Elevate. If you want me and my team to build the content machine for you, book a slot with me: alexcolhoun.com/Elevate