Here is why you haven't signed a client yet❌
You're copying offers from people who play an entirely different game than you. And wondering why nothing works. You see some "guru" posting about their vague offers. "Yeah bro, I signed 5 clients this week. No guarantees, no risk reversal, just pure value." So you copy their offer word-for-word. You reach out to cold prospects with the same positioning. Here's what they're not telling you: They have 100K+ followers who already know, like, and trust them. Their "prospects" are people who've been consuming their content for months. They've spent years building authority. You're trying to sell to strangers what they sell to friends. It's like watching someone effortlessly get dates at their high school reunion and thinking you can walk into a random bar and use the same approach. The brutal truth about cold traffic is that: They don't care about your expertise. They don't care about your testimonials. They don't care about your process. They care about one thing: What's in it for me? And more importantly: What if this doesn't work? When you say "I run Facebook ads" to cold traffic, they hear "Give me money and hope for the best." When you say "I guarantee 3x ROAS or you don't pay" to cold traffic, they hear "This person believes in their results." The difference? One puts all the risk on them. One puts all the risk on you. Cold traffic always picks the least risky option. Even if your $5K program gets better results than someone's $97 course, cold traffic picks the course. Why? Because losing $97 feels better than risking $5K. Your job isn't to educate them out of this. Your job is to work with this psychology. Make your offer so risk-free that saying no feels riskier than saying yes. Because until you have 50K followers hanging on your every word, you're playing in the cold traffic game. And cold traffic has different rules.