I’ve been noticing a few videos in this style getting a lot of attention lately, and it’s easy to see why. One of them hit 4.9M views on Instagram in just the first two days. The concept is really interesting. These videos work because they trigger strong emotions in the viewer — a mix of curiosity, fascination, and even a little discomfort. When the final moment reveals the huge swarm of rats, the shock factor is big, which naturally makes people want to comment or share it with friends. Another reason it performs well is that it plays on our curiosity about the hidden ecosystems that exist inside cities. We rarely see what’s happening beneath the streets. The POV “rat-cam” perspective makes the video feel extremely immersive and different. It almost looks like raw found footage, which immediately grabs attention. The dark tunnel sequence, moving quickly through narrow spaces, builds tension and keeps people watching until the end to discover where it leads. That helps a lot with retention. What do you guys think? Would you like me to make a step-by-step tutorial showing how to create a video like this? 👀