Most people aren't looking for the most polished coach on Instagram. They’re looking for someone who understands them. Someone who asks good questions. Someone who believes in them. Someone who can help them see a way forward. Your humanity is an asset. Don’t polish it out of yourself. Today: Show up as a person, not a personal brand.

If you want more coaching clients, there’s a surprisingly boring answer: Have more conversations. Not pitches. Not funnels. Conversations. Ask people how they are. Learn what they want. Find out what they’re struggling with. Offer help when it feels appropriate. Businesses are built between human beings. Today: Have three conversations without trying to “close” anybody.

Your client is not broken. And your job isn't to save them. 🦸 Your job is to help them think, see, choose and act differently. Sometimes the most powerful thing you can do is resist giving somebody the answer. Ask the question. Leave the silence.🤐 Let them find something that belongs to them. Today: Notice where you’re tempted to rescue instead of coach.🛟

You don't need to have lived a perfect life to coach. Often the opposite is true. The things you’ve wrestled with, learned, rebuilt or overcome can give you enormous compassion for somebody else. You still need skills. You still need boundaries. But don't dismiss the wisdom your life has already given you. Today’s question: What have you learned the hard way that could help someone else?

Sometimes coaches try to ask incredibly profound questions. Try this instead: “What do you really want?” Then stay quiet. FOR LONGER THAN FEELE NORMAL. You’d be amazed how rarely people give themselves permission to answer that question properly. Simple questions can create deep conversations. Today: Ask somebody what they really want — and mean it.