Great questions! I'll get these topics covered in a video. First of all, your first action item whenever you get a review, whether it's valid or not, is to respond. Consumers use reviews to make purchasing decisions, so you don't want to have a negative review sitting there without a response for any length of time. That should always be your first mitigation step. Then you're going to submit a complaint through the reviews management tool. https://support.google.com/business/answer/4596773?hl=en There's a button to report inappropriate reviews on that page. Just navigate through the prompts, find the review that needs to be escalated, then select the reason. There usually isn't a clear option here. If you can get them for bullying or harassment of a specific individual, or revealing somebody's personal information like their address or phone number, you can use those options. Profanity is another good one if they were being particularly nasty. Otherwise, you're going to want to select low-quality information because the review is off-topic and doesn't actually reflect a real experience with the business. They will respond typically within a few days to a week, and at that point you'll be able to file for an appeal if the initial report is rejected. That's where you'll have an opportunity to provide evidence that the person was an employee. That could be any piece of paper that has the employee's name on it and shows that they had an employee-employer relationship with the business (conflict of interest) - pay stubs, tax forms with identification numbers blurred out, a signed offer letter, anything like that. This only works if they post it under their real full name or they made it clear that they are a former employee in the text of the review, but it's really the only way to get it removed without taking legal action, which is just not worth it for most businesses.

@Mohammad Asad Siddiqui Happy to help!

Here's a video on how to report service area businesses that list their home addresses as open to the public.

@Chesky Shain I would just change the primary category as long as these statements are true: - The business name has not changed - You have documentation proving that the business is permitted to operate under that name (bonus if you have utilty bills in the business's name) - You have the proper licensing to perform plumbing in your area Is there something in your way otherwise?

@Chesky Shain WOO HOO! Sometimes they just need to be poked to do the right thing... repeatedly. 😁