Copywriting might not be the first skill that comes to mind when building an online community, but on Skool – the growing community platform – it can become a powerful tool for success. Bijan has seen this firsthand with his "Copywriting Secrets" community, which has grown to over 700 members. In a recent conversation, he shared how understanding the fundamentals of copywriting has shaped his approach to building his Skool community and how these same principles can help others create more engaging spaces on the platform. Understanding Copywriting for Your Skool Community When asked to define copywriting for beginners on the Skool platform, Bijan offered a clear perspective: "Copywriting is everywhere. It's on every product that we consume daily." He explained that copywriting goes beyond simply writing words and hoping people will buy. Instead, it involves creating an entire ethos using only words. For those new to Skool who may be unfamiliar with copywriting, Bijan emphasized the importance of understanding what the market wants: "You gotta look at all the questions people are asking. Become obsessed and consume a lot of questions that people have about products." This market research forms the foundation of effective copywriting that resonates with potential community members. The core principle, according to Bijan, is to develop an intimate knowledge of the problems people in your niche are facing. "Use Vid IQ and flip the comments so it's questions first. Go deep down YouTube rabbit holes. Look up every possible way to talk about the problems," he advised. By understanding these specific problems, you can position your Skool community as the solution. Crafting Your Skool Community's First Impression For those starting a fresh Skool community, Bijan highlighted two crucial elements: "The about page is super important. The graphics on the about page and the writing on the description." When creating copy for your Skool community, Bijan recommends not judging yourself too harshly at first: "Don't judge yourself for sounding stupid. Just write some terrible stuff on your about page and then come back to it tomorrow." He emphasized that the iterative process of writing, evaluating, and rewriting is essential for developing strong copywriting skills.