It could also be that your ads have hit ad fatigue. This naturally happens with all creatives and means you need to test new creatives. Every ad has a shelf life, especially now that Facebook is so heavily creative focused. I personally make sure there is a continuous creative fly wheel, testing iterations of winning ads but also new angles and hooks to make sure my audience never gets bored of seeing them. Hope this helps

Agree with @Jose Covarrubias in terms of determining the platform better suited to you. I know there is lots of success to be had on Facebook as that is my area of expertise but Google is heavily search driven and the intent could potentially be higher however so could the CPL. I would say do some research on creating good visual ads. Dara Denney is fantastic for this. The idea is not to just get people to see your ads but actually act on them and she is fantastic at helping you improve scroll stop and hold rates while also increasing your CTR. Facebook is heavily creative focused currently so this is probably where you are going to see the most impact when it comes to running your ads. Any questions, give me a shout. Would be happy to give you some more advice

You have to take into consideration seasonality. This time of year, poeple's priorities change so what is it that you are advertising? There is naturally a slump with leads leading into the new year, I have personally found, and then it picks up again in the new year. Also, look at your positioning. Can you position as a new year offer, so something that can be claimed or redeemed in the new year? This may also help

Always start with the problems you solve and then communicate those through your ad creatives. Lots of Angle testing will help. Focus on the customer and not the business and you will find a winner! Welcome and good luck!

@Adam Simpson thanks very much! Now i take private clients and do some whitelabelling for other agencies. I also coach ads 👌🏾

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