Darlings - Happy Friday! I’ve got two tasty treats for you today, both ready & waiting for you in the Classroom tab. 🐦‍⬛ 1) Introducing: The Vizzy D Resource Library 🐦‍⬛ The *Vizzy D Resource Library* is a new shared space for the resources that have shaped how we think about death, grief and ceremony, built by this community, for this community. You can find it in the Classroom tab. It's meant to grow with whatever's actually shaping your practice right now, the book that changed how you show up with a family, the podcast episode you've sent to three colleagues, the poem you keep coming back to for readings. A shared shelf of books, podcasts, documentaries, readings, trainings and accounts that have shaped how we think about death, grief and ceremony. Comment your suggestions in the new *Vizzy D Resource Library* post pinned to the top of our community chat and we can together start breathing life into this exciting new global library for us all. 🐦‍⬛ 2) Funerals Reimagined: A Guide For Creating Meaningful Ceremonies🐦‍⬛ $27 AUD / $19 USD / £15 GBP I've been sitting on this for a while and I'm genuinely excited to finally share it with you. *Funerals Reimagined: A Guide to Creating Meaningful Ceremonies* Thirty pages. Seven real ceremonies. The three shifts that turn a funeral from something people sit through into something they help create. A worksheet of prompts to actually put into practice with families. The hard part wasn't the writing. It was the cutting. I could have made this three times longer, but I wanted something you could actually share with a family, or read yourself in one sitting between appointments, not another PDF that sits in a downloads folder unread. My hope is that it helps in a few different ways. Maybe there's a story or a framing in here that gives language to something you already know in your bones but haven't quite found the words for. Maybe it's something you can point a family towards when they're struggling to imagine anything beyond the standard traditional funeral service.

🐦‍⬛ Visible Friday #6: A newsletter is not optional. It’s your anchor. ⚓️ When I started my monthly newsletter over a year ago I had one very loud internal voice asking: *who on earth is gunna want to sign up for monthly emails from a funeral director?!* I poured my heart and creativity into it & sent it anyway. My subscriber list started at zero but I didn’t focus on that, I focused on the rhythm of it. It arrives every month whether I feel ready or not. It forces me to keep making things, keep noticing things, keep sharing what I’m finding across the death care space. Advocacy over advertising. It also had to feel like me, which means every issue includes a mixtape playlist cos my folks taught me you never arrive empty-handed - even when it’s an inbox. 🎶 SOCIALS v SUBSCRIBERS It’s all well & good us busting a gut building our social presence - but the hard truth is that your social following isn’t really yours. It’s borrowed real estate. The algorithm decides who sees your work, and it can change overnight. Your email list is different. Those people gave you their actual inbox. That relationship is yours. The numbers back this up. Email consistently outperforms social media for reach, engagement and conversion - most estimates put email open rates somewhere between 20-40% for niche audiences, compared to organic social reach that often sits below 5%. For a small practice built on trust and relationship, that gap matters enormously. Building an email list is one of the most practical things you can do for your visibility and your business sustainability. It doesn’t need to be a weekly marathon. It needs to be yours - consistent, generous and recognisably you. So, this week’s Visible Friday prompt: 🐦‍⬛ If you already have a newsletter - drop your sign-up link below. Let’s all subscribe and learn from each other. 🐦‍⬛ If you don’t have one yet - start small. What would you genuinely enjoy writing? What do you love receiving in your own inbox? Begin there. A list of one is still a list.