THE 3-SECOND RULE You have THREE seconds to:⢠Grab attention⢠Make them curious⢠Make them feel something⢠Make them want more If you donāt? Theyāre outta there. THE BABY-PROOF HOOK FORMULA Repeat after me: āSay something bold + say something specific + hint at the payoff.ā Thatās it.Thatās the whole game. Breakdown: 1. BOLD STATEMENTSomething that makes people sit up.Example: āYāall are doing this backwardsā¦ā 2. SPECIFIC DETAILTell them who youāre talking to or what the problem is.Example: āYouāre posting every day but STILL not growingā¦ā 3. HINT THE PAYOFFMake them feel like they MUST watch/read.Example: āDo this instead and watch your page explode.ā Put it together:āYāall are doing this backwards⦠youāre posting every day but STILL not growing. Hereās the real reason your page aināt moving.ā Boom. Hook secured. HOW TO CAPTURE ATTENTION FAST Do ONE of these in the first 3 seconds: ⢠Say something bold ⢠Say something controversial ⢠Say something relatable ⢠Call out a specific group ⢠Expose a lie or mistake ⢠Break a belief ⢠Promise a transformation ⢠Use a shocking stat ⢠Tell a harsh truth ⢠Start with āSTOP SCROLLING.ā Attention is emotion. Make them feel somethingācuriosity, shock, validation, anger, hope. EASY HOOK EXAMPLES (STEAL THESE) ⢠āYouāre doing this wrong⦠let me show you why.ā ⢠āNobody wants to tell you this partā¦ā ⢠āIf youāre struggling with __, this is why.ā ⢠āBefore you give up, watch this.ā ⢠āHereās the reason your page aināt growing, sis.ā ⢠āThis ONE tweak doubled my engagement.ā ⢠āI know this is gonna piss some people off, butā¦ā ⢠āThis might be the ONLY content advice you actually need.ā CHATGPT PROMPTS TO HELP YOU COME UP WITH FIRE HOOKS Copy + paste these any time youāre stuck: 1ļøā£ āGive me 20 bold, controversial hooks for a video about [topic] that will make people stop scrolling in the first 3 seconds.ā 2ļøā£ āCreate hooks that call out a specific audience struggling with [problem] in the [niche] niche.ā