I’ve been watching y’all create and I SEE YOU! 👀 I’m seeing new directors posting their work for the very first time, returning directors exploring different styles, and creators taking what they’re learning and building actual campaigns for their businesses. @Latosha Brown @Bryant Wright @Kevin Holmes @Lanitta Willis @Trina Noel @Jessica Williams @Tamarah Douglas @Dr Tajiri Brackens Profit Protector @Sha Brooks @Chondrea Black Amazing job gang!! Don’t be afraid to post because you’re still learning. This is where you practice, experiment, get feedback and develop your own creative voice! And when you see another director post their work, show them some love! ❤️ Like it. Leave a comment. Give encouragement. Ask questions. We’re building alongside each other. 🙌🏽

We’re about 90% complete! 👏🏾 I’ve officially opened the module, so if you want to take a sneak peek, GO FOR IT! 👀 Inside, I’m walking you through how I think about: 🎬 Storytellng Jobs 🎬 Building Your Story Framework 🎬 Storytelling Techniques 🎬 Directing Emotion & Performance 🎬 Camera Language 🎬 Breaking Your Story Into Generations I’m using my Set The Bar teaser to show you how I actually applied it. I’m finishing up the final Higgsfield generation walkthrough today, and the full module will be complete tomorrow! If cinematic storytelling has been something you’ve wanted to explore, start digging in. 🎬 And remember, you do NOT have to know it all to start creating!

I wanted to experiment with how much creative direction alone can change the perception of a product. For this piece, I created a fictional sneaker called YUDY and kept the product consistent while placing it into three completely different campaigns: LUXURY → STREET → FUTURE Same sneaker. Three different environments, moods, camera treatments, sound designs, and brand perceptions. One of the biggest challenges was AI product consistency. Any time I tried adding AI-generated camera movement, the sneaker would subtly shift or deform. The solution was to stop forcing the video model to animate the product. I used the generated stills and created the camera movement manually with keyframes in CapCut. That kept the product stable while still giving each scene motion. The bigger idea behind the experiment: The product doesn't have to change. Change the story, and you can change how the product feels. This was created as another UdF Media portfolio experiment exploring AI-assisted commercial production and creative direction. Would love to know which treatment you think sells YUDY best: Luxury, Street, or Future?

I’m so excited to share the official LJ & Friends Cartoon Season 2 Trailer! 🎉 More learning. More adventures. More fun! 🌟 Season 2 premieres September 11! Check out the trailer and let me know if you will be tuning in the comments! 👇🏾💙🧡💚

Most of us cinematic directors are naturally drawn to 16:9 because... It just gives FILM, right? But lately, I’ve been testing, exploring and adjusting my storytelling ads specifically for 9:16, and it definitely changes the way I think about my images, framing, camera movement and how I build the story. And I’m a student right now too. 👩🏾‍💻 So I’ve been learning and experimenting more with video extension features, testing what works, what doesn’t and where these models will have you wasting credits for absolutely no reason. 🙄 Once I’ve worked through it and have my tips, tricks and workflow together, I’ll be dropping a module inside the classroom (STORYTELLING ADS) so y’all can try your hand at it without having to do all the expensive experimenting first. For now... I’m dropping my latest “Someone’s Home” storytelling ad below. I’ve been having FUN exploring these Storytelling ads. Quick tip - If your not using capcut. I highly recommend learning a few editing tips! ;) That module is inside the classroom.