About this brief KitchenAid is looking for US-based creators to produce high-quality holiday content focused on cozy cooking, hosting, entertaining, classic recipes, and holiday gift-giving. The campaign will feature KitchenAid products such as the Artisan Stand Mixer with attachments, espresso machines, and cordless kitchen appliances. This is a content-only collaboration, meaning creators will produce custom video content for KitchenAid's marketing and social channels rather than necessarily posting it on their own social feeds. The campaign is a strong fit for food, baking, coffee, family, parenting, lifestyle, and holiday-focused creators. Additional revenue may be available if KitchenAid chooses to purchase expanded usage rights for the content, but this is not guaranteed. Suggested angle Pitch strong food, baking, coffee, family or holiday-lifestyle creators with polished production quality and natural product integration - this reads as a content-licensing deal, so confirm rate expectations with the brand before committing your roster. Carley Smith · Senior Marketing Manager, KitchenAid carley_s_smith@whirlpool.com