First-time caller hits your voicemail. What they hear: "Hi, you've reached us, we're unavailable." What they do: hang up and call the next name on the list. No bad reviews. No pricing complaints. Just gone — because someone else picked up. Most service business owners don't realize how many first-time callers they're losing until they actually track it. The number is usually uncomfortable. How many do you think you've lost this month?