We Changed Our Entire Cold Email Setup (New Rules)
Credit: Jay Feldman aka "Lead Gen Jay" A very timely and relevant PSA from Jay everyone (in light of the recent "Google slap") - take note!! Following is what he wrote in his email that accompanied this video. Google shut down thousands of Gmail cold email accounts last month. We used it as a forcing function to redesign our entire infrastructure. Here's what changed: Core Changes: - No custom tracking domains — They're detectable fingerprints. Remove CNAME records entirely. - No open/click tracking — Avoid unsubscribe links. Manually honor opt-outs. - Keep volume under 20 emails/day per mailbox — Low volume = lower detection risk. - Use AI block lists — Instantly AI's filters skip hostile prospects and spam traps automatically. - Diversify mailbox sources — Mix Google reseller accounts, Microsoft 365, and private SMTP providers (Mission Inbox, Mailin.ai). Why this matters: Fingerprints = patterns ESPs use to flag cold email accounts. Removing them = longer account lifespan. Bottom line: SMTP + diversification = the future of cold email infrastructure. (Heads up @Logan Skees @Chris James @Jonathan Tovar @Warren Reid @Bernardo Olivas @Blake Sims @Chris Shannon @Jaron Shoptaugh @Ryan Magill)