This week, we are focusing on one of the fastest practical marketing wins available to an independent firm: Becoming easier to find locally. We will work through: - Choosing the right Google Business Profile categories - Improving your firm description and services - Adding useful, authentic photos - Checking your name, address, and phone information - Building a sustainable review-request habit - Creating content connected to your local community Before tomorrow, open your Google Business Profile and answer one question: Is it complete, partially complete, or mostly neglected? No judgment. We just need an honest starting point.