I’ve always had this belief that December is basically dead for selling. So normally, I just don’t release offers in December, because Christmas, because money, because everyone’s distracted and nobody has any time, blah blah blah. I’ve never really questioned it. It just felt true. Except… in the last four days I’ve signed two x high ticket 1:1 clients and completely sold out my 1:1 goal-setting days in January. Same work. Same offers. Same audience. Nothing fancy. The only difference is I didn’t automatically listen to that old story. It made me realise how sneaky limiting beliefs are.They don’t sound dramatic. They sound sensible, rational and justifiable,, like they’re helping you be “realistic”. So I’m curious, what belief might you be quietly working from right now? The kind you’ve never really challenged because it just feels like “that’s how it is”. What might it be subtly stopping you from doing? Anyway… turns out December didn’t get the memo 😅

Here is something I see all the time. Most people didn’t actually choose their branding. It just appeared over time without much thought behind it. A colour you happened to like one afternoon. A font that looked clean. A logo a friend knocked up quickly. A photo shoot from a completely different era of your business. A tone of voice you slipped into because everyone around you sounded similar. Before you know it, you are carrying a brand that reflects older versions of you rather than the business you are growing into. This is extremely common. Most brands sit two or three versions behind the person running the business. Today I want you to look at something simple and honest: Why did you choose the branding you have right now? Was it intentional or did it just evolve without much awareness? Here is the follow-up question: Does your current branding represent who you are now and the clients you want to attract next, or does it reflect where you were years ago? No pressure. No judgement. Just a moment of clarity for yourself. This is usually where the real alignment begins. If you feel like sharing what came up for you, pop it below. Everyone will recognise themselves in this.

I was writing my blog this week and had one of those moments where you think, “Bloody hell, I actually know this stuff… so how have I allowed this to happen? I'm talking about those subtle moments where you hand over a bit of your power in business without even clocking it. Not the big, obvious stuff, the tiny, quiet things you brush off because they feel too small to matter, but then they stack up, and suddenly something feels off. You know what I mean… when you soften what you really wanted to say because you don’t want to come across awkward. Or you let something slide with a client even though your stomach flips. Or you downplay your experience because you don’t want to sound “too confident,” even though you’ve earned every bit of that confidence. What surprised me most was how subtle it was and it made me think about how often we all do this without realising. So for today’s journal prompt, I want you to sit with this: Where did you make yourself smaller this week, even in a tiny way and what would taking a bit of that power back look like next week? Nothing heavy. Just a moment of honesty with yourself, and if you want to read the blog that sparked this whole train of thought, it’s here... https://hayleypartridgecoaching.co.uk/blog/subtle-power-shifts-women-face-in-business

Ladies, we’ve got a new face in the room 👋 A big welcome to lovely @Iskra Petrova , who’s just joined us. Iskra is a mentor for experts and community builders who are in that messy, exciting in-between stage. Iskra, jump in, introduce yourself, and tell the group what you do. We’re a friendly bunch, and we’d love to know who you help and what lights you up in your work. Welcome in 🤍 H. x

Most business owners think they know who they’re speaking to… until they try marketing to them and they hit a blank. Your ideal client isn’t “women aged 30–45 who want more confidence.” Or “men aged 30-50 who need more time back” That’s a census category, not a buyer. If your marketing feels vague. Or yoursales feel sticky… If you’re constantly second-guessing your marketing content… You don’t have a motivation problem or a problem with ‘being a perfectionist’. You have a clarity problem. Your ideal client profile is the foundation of everything: Your brand. Your pricing. Your content. Your pipeline. Your confidence. Get this wrong, and the rest of your business becomes guesswork. Get it right, and suddenly everything starts landing. Tell me one thing you think you know about your ideal client… and I’ll tell you if it’s too surface-level.