Here is something I see all the time. Most people didn’t actually choose their branding. It just appeared over time without much thought behind it.
A colour you happened to like one afternoon.
A font that looked clean.
A logo a friend knocked up quickly.
A photo shoot from a completely different era of your business.
A tone of voice you slipped into because everyone around you sounded similar.
Before you know it, you are carrying a brand that reflects older versions of you rather than the business you are growing into. This is extremely common. Most brands sit two or three versions behind the person running the business.
Today I want you to look at something simple and honest:
Why did you choose the branding you have right now?
Was it intentional or did it just evolve without much awareness?
Here is the follow-up question:
Does your current branding represent who you are now and the clients you want to attract next, or does it reflect where you were years ago?
No pressure. No judgement.
Just a moment of clarity for yourself. This is usually where the real alignment begins.
If you feel like sharing what came up for you, pop it below. Everyone will recognise themselves in this.