Before you wire up any agent or start generating content at scale, you need a brand file. A single document that tells Claude exactly what your brand looks, sounds, and thinks like. Without it, every prompt starts from scratch. This lesson walks through the Brand Brain SKILL from scratch using a faceless Instagram account as the demo. You will see the full interview process live, watch the HTML preview generate in real time, and end up with a brand.md file ready to drop into any workflow. The SKILL file and examples are in the Pro community. Check it out with a free trial 👉 AI Lab Pro

Welcome to the AI Lab - you're in the free community. If you want to go further, the paid community is where everything else lives - 7-day free trial, $9 a month after that, cancel anytime. Drop a comment below with: 1. Your name and where you're based 2. One thing you're hoping to learn or figure out in here Don't overthink it. Two lines is plenty. We read every intro. Looking forward to meeting you. Mark & Jack