@Gregory Foster I agree with you, your background in hospitality is actually a big advantage here. Most small hospitality businesses are practical, short on time, and don’t have IT teams, so anything that reduces screen time and adds consistency without killing the human touch is valuable. How is it going so far with learning the new tools and concepts? Are you feeling comfortable with the pace? What if you thought about your role as an idea generator? You already understand the day-to-day reality of your niche: the repetitive tasks, the bottlenecks, the things managers and staff wish were easier. From that position, you can identify what should be automated, booking follow-ups, staff coordination, review requests, guest FAQs, reporting, and so on, while preserving brand voice and personal interaction. You can map out the duties, actions, and decision points from a hospitality mindset, then work with an expert to build the automation or agent based on your ideas. That way, you’re not forcing generic AI into the business, you’re shaping it around how hospitality actually works. Over time, that niche understanding becomes your real moat.