🛑 The 5 Stages Of Opportunity Hopping..(Shiny Object Syndrome)
Man, I remember when I first got into this whole digital marketing game. - I was working at the YMCA making $9 an hour, getting sued for thousands of dollars, barely keeping my head above water. - I had this fire in me though—I knew there had to be a better way. So I went on youtube and dove into digital marketing. - Funnels, automations, ads—I was obsessed. It felt like I had finally found the thing that was going to change everything. - But after that initial high wore off, reality punched me in the face. I wasn’t closing deals. - Clients were ghosting me. The tech felt overwhelming. Every day felt like I was spinning my wheels and going nowhere. - So what did I do? I did what a lot of people do—I started looking for something easier. - I jumped from niche to niche… real estate, solar, local business, lead gen, reputation management, websites, funnels, social media management... - Every time I hit resistance, I told myself, maybe this just isn’t it. And I’d pivot. - Again. And again. I didn’t realize it at the time, but I wasn’t failing—I just wasn’t staying long enough to succeed. - A mentor of mine said if I can answer two questions, I could make alot of money.. - #1 - Who are you going to serve? #2 - What problem of theirs are you going to solve? - Eventually, I decided I was going to stick it out with what we all know as "Database Reactivation" for solar companies. - I made the decision that if I ran into a problem, workflows not firing, A2P not verifying, messages not going to the right people, not booking as many appointments as I thought... - No matter what, I WAS GOING TO FIGURE IT OUT... - And for the first time, I didn’t have the option to chase the next shiny thing. - I had to show up every day and get better. And something wild happened… I started getting results and the businesses were happy. - I built real skills. I became valuable. - That experience taught me something I never forgot:Success doesn’t come from finding the perfect opportunity. - It comes from committing to one long enough to grow roots.