A few years ago, I thought discounting my online coaching program for Black Friday was a good idea. Spoiler: it wasn’t. I attracted the wrong clients. Devalued my brand value. And barely broke even. The next year, I flipped the script. No discounts. ...and it became my biggest sales month EVER. I’ve broken down the exact strategies I used - including: ✅ How to add massive value without discounting ✅ Offer templates that sell out fast ✅ How to not piss off existing clients ✅ Organic & paid ad strategies that actually work I put it all into my Black Friday Playbook for Fitness Coaches - and I’m giving it away FREE. 👇 Comment BF below and I’ll send you the 20 page ebook.

This will transform your business in 2026. Most coaches set up Skool group, post a few lessons, maybe share a win - and then wonder why it isn’t growing or bringing in clients. Here’s what they are doing wrong: Skool isn’t meant to replace your social media. It's meant to replace your funnel. When you use it the right way, it becomes the entire engine of your business - a place that: ✅ Attracts the right people (without chasing) ✅ Nurtures trust through genuine community ✅ Converts members into aligned clients - naturally Next Wednesday at 11am, I’m running a FREE 30 minute live workshop called The Skool Client Engine where I’ll show you exactly how I’ve done this inside my own business. It’s an over-the-shoulder look at: - How to Skool set up behind the scenes for best conversion - The 3-part “Client Engine” system that runs it - The simple automations that do the heavy lifting - Organic Skool growth versus running Ads - The mistakes I've made (so you don't have to) 🎟️ Comment 'Skool' to save your seat. First 10 get a copy of the replay! If you’re tired of chasing leads or relying on algorithms, this will be the most practical 30 minutes you spend all month! P.s. This is for Fitness Coaches & Personal Trainers only ;)

I’ve just released my IG Ads & AI Playbook for Online Coaches (2025 Edition) — and it’s designed to help fitness and nutrition coaches like you: 🚀 Get quality leads daily 🚀 Build a warm, ready-to-buy audience 🚀 Nurture with AI instead of chasing replies 🚀 Stop relying on content or guesswork to grow Inside, I’ll show you: ✅ The Instagram Ads strategy that works in 2025 ✅ How to grow a following that actually wants to buy ✅ Ad hooks, copy structure and creative tips ✅ The 6 biggest ad mistakes (and how to avoid them) ✅ The one thing you must do before spending a penny on ads No fluff. No theory. Just the exact strategies I use with my 121 clients, packed into one clear playbook. If you’re ready to grow your coaching biz without the stress, this is your shortcut. Comment 'Playbook' to grab you free copy. Catch you inside.

One of the (many) strategies I use to generate clients is getting people into a challenge. This is an amazing way to build know, like, trust annnnd urgency to convert into your program! Here's a behind the scenes at some ads we've run this week. £204 spent. 226 leads collected. 166 ladies have joined the private Challenge group. Now.. to deliver an amazing challenge and convert off the back of it! How many leads would YOU need to convert to make a profit? If you want a full overview of how this strategy works... comment 'challenge' below 🙌

I'm filming 2 new short trainings today... 1. What Ad strategies are working in 2025 to get clients 2. How to use AI to increase call show rates Plus I might film a BONUS training (if you want it?) I'm thinking of filming a 'behind the scenes' of my current 'Ad set up' for this Skool community. If you are interested in seeing that... Comment BONUS below...