Yes, launching and ongoing optimisation is one of the most important parts of voice AI agents. Typically, for my clients, I will still keep them on a cloud-hosted server, such as Retell or Vapi, which is managed by those companies. It is possible to run a self-hosted setup through Pipecat and LiveKit using a combination of Claude Code. However, it requires more technical knowledge, maintenance, and upkeep because you have to manage the server and the various parts of the cascaded voice AI system.