Friends, JOHN D won a FULL reimbursement on her 1st Phorm order from 10/31! 🙌 Congrats! Check your messages 💕 And to every one of you who used the $25 first-order code and unlocked 2 months of Thrive30 free: I see you. That was a decision to invest in yourself, and I’m so proud of you. If you haven’t started your workouts yet, this is your sign. Now let’s celebrate 4 YEARS of Pivot & Execute 🥳 This community is the reason I keep going. Four years of women choosing to THRIVE, not just survive, showing up for each other, cheering each other’s wins, and growing in faith and strength together. I’m so grateful for every one of you. To God be the glory 🙏 🎁 COMMUNITY-ONLY ANNIVERSARY GIVEAWAY One winner gets: ✨ The 1st Phorm product or apparel item YOU comment below, PLUS a bag of Phormula-1 Clear in your favorite flavor ✨ A FREE spot in my 2027 Cornerstone Focus, an 8-week challenge ($249 value!) How to enter: 1️⃣ Comment below with your favorite P&E memory or biggest win 2️⃣ Comment your favorite 1st Phorm product or apparel item (that’s what you’ll win!) 3️⃣ Invite 5 friends to our FREE community (send the link and send Ashlynn the 5 names) ⏰ Entries close Sunday, Nov 8 at 11:59pm PT. The winner will be announced Monday, Nov 9! 🔥 NEW DROP: APPLY PRESSURE HOODIES 🔥 Growth doesn’t happen in comfort. Diamonds are made under pressure, and so are we. Apply Pressure is a reminder that discomfort isn’t something to run from. It’s part of the process. When we choose to apply pressure to ourselves, in our workouts, our habits, our mindset, and our faith, we evolve into the woman God created us to be. That’s what Pivot & Execute has always been about. 🖤 These hoodies are available for the month of November ONLY. Once they’re gone, they’re gone! 👉 Grab yours here Wear it on your walks, to your workouts, and to 9 at 9. Let’s see the Apply Pressure crew out there! 💪 📸 PSST… there’s a second chance to win! I’m also running a PUBLIC giveaway on Instagram, and you can enter BOTH. Keep an eye on @ashlynndohman so you don’t miss it 👀

Diamonds don't form in comfort. Neither do we. We spend so much energy avoiding discomfort: the early alarm, the heavier dumbbell, the hard conversation, the "no thanks" to the second plate. But discomfort isn't the enemy. It's the tool. It's how we grow into who God created us to be. Applying pressure doesn't mean burning out. It means choosing ONE place this week to stop taking the easy way out, on purpose. 💬 Comment your ONE pressure point for this week 👇 and I'll check in with you Friday. ⛰️ THE CLIMB TOGETHER: BIG UPDATE! Our referral challenge just leveled up. Now when you bring a friend, you BOTH win, and you can earn over $515 in rewards. We're climbing now through Nov 24, so you have 3 weeks! Rewards stack as you climb! 🙌 🤝 Your friend wins too: 2 months of Thrive30 free with their first order. ✅ A referral counts when your friend joins annual Thrive30, an 8-week focus or Pivot+, or places a $150+ 1st Phorm order through my link. Think of the friend who keeps saying "I need to get back on track." That's your person. Comment CLIMB or message me and I'll send you a ready-to-forward message to make it easy. 📅 THIS WEEK IN THE COMMUNITY (all free!) ⭐ Tue, Nov 3, 1pm PT: Client Spotlight with Cassie. Come hear her story and ask your questions! 🏃‍♀️ Sat, Nov 7, 9am: 9 at 9 in West Linn. 9 loops, 3 miles, ~600 ft of climbing. Walk or run, weight vest optional. Snacks, goodies and giveaway entries for every friend you bring! RSVP for the address. 🗓️ Sun, Nov 8, 4:30pm PT: Sunday Reset on Zoom. Plan your week with us. 👉 Grab all the details in the Skool calendar. 🎉 4-YEAR ANNIVERSARY GIVEAWAYS Pivot & Execute turns 4 this month, and we're celebrating!!!! *** you can do the tasks DAILY for more entries! Let's go apply some pressure this week. 💪

All treats ends tomorrow! A special offer for our community only TODAY, NEW PURCHASERS increase that $10 Off to $25 off, message me first! Text ALL TREATS to 508-642-2799 Slow start to the day, reading and protein coffee!

🏆 WEDNESDAY WINS + a new way to spread the love 💛 Drop your win below, big or small! A workout you didn’t want to do, a meal you planned ahead, a moment you chose peace over panic. It ALL counts. 👇 And here’s a win we get to create together: ✨ Introducing CORPORATE KINDNESS ✨ Some people make our days better without ever knowing it. Your dentist office, your kid’s school office, the nurses’ unit, your hair salon, the team that always shows up for you. Nominate a small business or team (5–15 people) that you have a personal connection with. Each month, P&E will choose one to surprise with 1st Phorm goodies to celebrate and support them! 📝 Nominations are open year-round → FORM LINK 📬 We’ll let you know if your nomination is selected so you can be part of the surprise! Two more things you don’t want to miss: 🧗‍♀️ The Climb referral competition is ON through Dec 31! A referral counts when a friend grabs annual Thrive30, a focus, Pivot+, or a new 1st Phorm investor. Every friend you bring moves you up the mountain! 🎃 ALL TREATS, NO TRICKS promo runs through this Sunday! Don’t wait on this one! “Let us not become weary in doing good.” – Gal. 6:9 Now go, share your win AND a business that deserves some love! 👇💛

I just added 5 new dessert recipes to the community 👇 1⃣ Caramel Apple Protein Yogurt (39g protein) 2⃣ Pumpkin Pie Protein Mousse (42g) 3⃣ Chocolate PB Mug Cake (34g) 4⃣ Cottage Cheese Cookie Dough (33g) 5⃣ Apple Pie Yogurt Bark (23g per serving) 👉 Grab them by going to CLASSROOMS > RECIPES & MORE > DESSERTS Salted Caramel Protein Apple Cider Protein Here's the thing: having healthy alternatives isn't about saying no to the sugary treats forever. It's about knowing what your priority is right now and making your actions match where you want to go. For me, this holiday season I'll be leaning into these recipes. Other holiday seasons? I've had the sweet treats, and that was the right call for that season. Both are okay. The difference is choosing on purpose. 🎁 BONUS: A peek inside our Focus I'm sharing one of our education calls from our current Focus. It's normally for members only, but I want you to see how we dig into the psychology and social-norms side of health, so you understand the actions you're taking and WHY you're taking them. 👉 Watch the call below. Intentionality is everything. 🙌 📌 HOUSEKEEPING 🗓️ Sunday Reset Call: always free for everyone in this community. Join us Sunday at 4:30pm PT to plan your week. See calendar here in our community! 💪 New to 1st Phorm? Send me a message first and I'll give you a $10 off code for your first order. PLUS you'll get 2 months of Thrive30 free: fully guided, dumbbell-only workouts, 5 a week. That's 40+ workouts to carry you strong from now through year end. Don't want the workouts? No problem! I'll gift you a $25 code instead! Why strength training? Because everyone should be doing it. It's how we protect our healthspan: not just living a long life, but a life full of movement, strength and health, mentally and physically. 🤝 Referral incentive still happening!