@Ramon Zarate Ortiz yes, sesame.com is an impressive implementation. Sí, lo usé cuando lo liberaron y está sensacional.

@Ramon Zarate Ortiz It depends on what you mean by positioning. When I've talked about focus, I am typically referring to choosing a very specific niche or market segment so that you can 'talk' to a specific avatar. In other words, if you choose to sell websites to local hair salons, then that is a very specific niche and it is easier to imagine the salon owner when you are thinking of your messaging, imagery, and calls to action. Once you niche-down, you are no longer competing with everyone that builds websites, but instead you become an expert in a specific area. Positioning, in brand terms, would be making sure that you are constantly publishing content on all different platforms that make sense to your business. If you sell B2B, then LinkedIn is where you should be, though other platforms are good, too. But if you only sell direct to consumer, then perhaps TikTok, IG, etc. might be better. If you keep publishing content consistently, people are going to start to notice you and eventually you'll have organic traffic, which is much better than ads. The 'interest graph' is very powerful, and it didn't exist before. Now it doesn't matter if you have 10,000 followers, or 5. On platforms like TikTok you can suddenly explode in reach if the content resonates with people.