Great content. Could you clarify this. Under LAKE training you mentioned we should stop ads that are not working. Under community lessons, it says that shutting off ads will hurt us.

So glad you're here. If you're running ads for your own offers, businesses, or for clients - you're in the right place :) Start by going through AdVelocity 2.0 (if you have it) or the LAKE method. The LAKE method is the more "actionable" step by step methodology of "do this every day". AdVelocity 2.0 is the operating system that I use to run all my accounts. And inside it you get all of my systems, processes, and strategies to make ads work. This is great for lead generation, ecommerce, coaching and consulting, local businesses, affiliates, info products, and more :) This is the foundational underpinnings of ads that work. Master this, and you'll be able to thrive no matter what algo updates come your way. -A P.S - Tell me what kind of ads you're running in the comments below. I want to make sure this is all actionable for you.