I was just working with a client on finding theirs. They sounded EXACTLY like all their competitors. So we needed to dig a bit deeper. Here's an AI prompt you can get started with finding your differentiator: Find My Differentiation What this helps with: Finding real reasons someone might choose you that go beyond “I care more.” Copy + paste: Here is my business: [DESCRIBE BUSINESS] Here is my background: [DESCRIBE BACKGROUND] Here are the alternatives or competitors I know about: [LIST THEM] Identify possible ways I could differentiate based on: - My experience - My point of view - Who I serve - The problem I solve - How I deliver the service - The result - My process - My personality or working style Separate meaningful differentiation from generic claims like: - High quality - Personalized service - Great customer service - Passion - Years of experience Give me 5 positioning directions worth exploring.

For my YouTube channel that I'm slowly growing, I use VidIQ to get metrics and stuff. They just sent me this. WOW!