Pretty impressive!

All the more reason to keep going... Stay strong!

I'm in coaching business. Also, very very much inspired by anything Hormozi says. I started a free coaching cohort. Got lots of applications (85+), filtered it to just 6 people, who did fit my target persona and had a lot of excitement. Enrolled them for free in a 3 month program, where I would be coaching them very closely. All of them were VERY excited in the first week. By week 3, attendance in the session was about 40-50%. By week 5 attendance further dropped, and also my enthusiasm for that cohort. I wrapped it up by week 6. This might not apply to every industry. But it does apply to coaching/teaching industry a lot. People who pay you, have at least some skin in the game, and I think would tend to do somewhat better than free lot.

@Austin Tomko how did the conversations go in the calls? I was thinking of using assessment test in the ads, instead of directly booking the call, as Daniel Priestly suggests. This will for sure increase the cost per lead, but I think it'll help: 1. Because of more friction, and time spent on the assesment, the quality of leads who book the call would be much better. 2. I can have much informed discussion with them, because I'll have a lot of information before hand. 3. The nature of questions which he suggests in this above mentioned video, sort of mentally prime the lead for purchase - might help with conversion rate on the call 4. You can segregate the leads, based on how they answer the questions, to segreate qualified leads vs unqualified leads. 5. Because of #4, Ad platform can learn more about finding more of qualified leads for you, rather than just looking for the cheapest lead, who can book the call. The obvious down side is that since people have to spend 3 mins on the quiz, lots of people will start the quiz/land on the landing page, and will never finish. If you get their email/name before they start the quiz, you can follow up with them in email to complete, also show retargetting ads. Just an idea I was thinking of implementing myself, and thought might be worth sharing.

@Austin Tomko I can understand that must be disappointing. But hey, keep in mind, ability to get profitability using the vehicle of paid ads, I believe is the highest leverage skill someone can learn in this day and age. It is supposed to be hard. But with consistency and making small bets I'm sure one day we can crack the code. For now, lets keep trying. I'm about to try something in about a week or so... using organic traffic. I'll keep you posted.

This is what I watch when I encounter failures like this... love the gif though :)