My lead to booking rate SUCKS My booking to show rate ROCKS My show to close rate SUCKS What things should I look at for lead to booking? Show-to-close: I'm thinking its the offer. I had a coupon that expired within 7 days but the sales cycle is 14 days typically, some up to 6 months. 😅 I extended it to 21 days last week so I'm going to see if it comes to fruition in 2 weeks. Currently tested on 11,000 people for DBR, still have about 10k left. @Robb Bailey