In GoHighLevel it's possible to create funnels and quiz questions the same way that it's possible in Typeform, however is there a difference?

I finally built 3 landing pages for typeform for the Wildfire Defense company. Can you guys please give me some feedback? https://form.typeform.com/to/irFkFUxb https://form.typeform.com/to/tgtrc695 https://form.typeform.com/to/z7Tf6LdU

I'm feeling stuck at the moment, I feel like I could take 1 or 2 extra clients but I don't know how to get them, so I think I might have 3 options. 1 - Focus on creating content, get followers and get leads organically and also using the winning videos as paid ads. Which to me seems like the best long term and short term, however it costs moneys. I can maybe afford to invest 1 to 2k on paid ads. 2 - Cold call people. It worked to get my first client, I am decent at it. But it takes a lot of time and... I dislike it a lot. 3 - Do both?

Looking for advice on running Meta ads for a cost segregation software firm. Would love input from anyone who has worked in finance, real estate, or high ticket B2B (About 500$ per study). Quick context on the niche for those who don't know it: Cost segregation is a tax engineering study for real estate investors. It breaks a property into its components and accelerates depreciation deductions, so investors reclaim tax savings they're legally entitled to but typically leave on the table. The IRS allows it. Most property owners just don't know it exists. The service is high ticket and the client is a specialist firm that has been doing this for over 25 years. I am now running Meta ads for them and also producing video content and static images to support those campaigns. I am a bit lost regarding the type of content, landing page and CTA, because it's a very specific niche. Any insight from people who have run ads in finance softwares, tax softwares, or real estate softwares would be super helpful. Open to feedback on the content side too.

I'm noticing even landing pages with performance above 95 are getting a drop off of even 75% or more in some static image ads, and my question is, should I continue using landing pages or should I switch to Meta Instant Forms? (Also, in instagram, whenever there is a static image as ad, I sometimes cannot swipe away and I click the image/ad and it opens another link, could that be a thing affecting the CTR % because it's happening with everybody?) Info about the business below: Their main product is a subscription service that protects homes from wildfires using a multi-layer approach: retardant system, vegetation spraying, and vent mesh. Product pricing: - Wildfire Defense System (primary): $1,800/year - a 50-gal barrel of retardant + pump + 100-ft hose, professionally installed with biannual inspections, unlimited repairs, free refills, and lifetime warranty - Retardant Application Service: Starting at $499 (priced per sq ft) - crews spray vegetation before fire season - Home Hardening / Vent Mesh: Least promoted, least profitable - Full stack (all three layers): ~$4,500/year