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Owned by Anouk

For (aspiring) entrepreneurs who want to discover their purpose and turn it into profit by using AI.

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1 contribution to Purpose Driven Entrepreneurs
👋 Start Here - Let's get to know each other
Welcome to Purpose-driven Entrepreneurs. This community is for people who want to build businesses that are not only profitable, but also deeply meaningful. To make the most of this space, we’d love to begin with something deeper than the usual introductions. That's why we would like you to share: - Your name & where you’re based - What project or business you’re working on (or dreaming of starting) - The most important challenge you’d like to overcome right now - And if you’d like, add a photo of your current workspace or something you love (it’s always great to see where people create and what lights them up) And one more thing: - If you’ve done the Mini and/or Full Purpose Profile, share one insight from the report that really hit you or made you feel seen. - If you haven’t done these yet, share a thing most people don’t know about you that actually shapes the way you work or live? This way we all get to know the real person behind the business. We can’t wait to hear your stories and start this journey together!
0 likes • Sep 30
Hi everyone, I’m Anouk and I’m based in the Netherlands 🇳🇱 Together with Jim I run a digital agency, but what I’ve really been pouring my heart into is MyPurposeProfile. It grew out of my own struggles with overthinking, burnout and the feeling that no matter how much I achieved, something still felt missing. After years of soul-searching, I’ve tried loads of books, retreats, courses, therapy, and other things, but what really made all the difference for me was combining this experience with the use of AI. That why I set out to create something that combines all the experience and knowledge I have, cuts through all the information overwhelm on the internet and enables others to finally see the deeper patterns behind who they are and what they’re meant to do. Right now my focus is on developing MyPurposeProfile, on making sure that our product is truly transformative. My purpose is helping people discover their purpose and actually turn it into something tangible and scalable. What excites me most is exploring the connection between mind, body, and business and how aligning those three by using technology can change everything, like it did for me. My biggest challenge is the same one that brought me here: I hold myself to such high standards that I can get stuck in perfectionism and impatience. I see the big vision so clearly, but when things don’t move fast enough I start doubting myself. I’m learning to let go of control and trust the process. I’ve come a long way, but it remains a practice. From my Purpose Profile, the biggest insight was realising that my perfectionism is rooted in a fear to be rejected, which results in me self-sabotaging myself whenever it is time to share work that’s not finished, or when I have to present my unpolished thoughts to the outside world. This is essentially keeping me stuck in an endless loop of preparing instead of sharing. It hit me that for me to be able to help others find their purpose, I had to overcome my own fear, so here I am :)
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Anouk Hooijschuur
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@anouk-hooijschuur-4438
Founder MyPurposeprofile - empowering entrepreneurs to find and monetise their purpose

Active 2d ago
Joined Sep 23, 2025
INFJ
Amsterdam