Your experience deserves a better name… A while back, I changed one word on my website menu: BLOG became RESOURCES. That’s it. One word. But something big shifted. Not just visually, not just strategically. Something shifted in how I related to my own work. Because my inner critic had been quietly calling my writing self-indulgent for years. Just Amy processing things on the internet. Nothing to see here. 🙈 Renaming it asked me a different question. Not *what am I feeling?* but *how can this be of service?* It gave me a new angle for crafting and sharing my experiences. Through the lens of genuine usefulness rather than whatever that voice in my head had decided it was. And here’s what happened… The RESOURCES section is now the most visited part of my entire website. Those articles act as standalone lead magnets. They’re the main driver of my newsletter sign-ups. People find them, read them, and decide if they want more. Same writing. Same ideas. Just held differently. TRY IT FOR YOURSELF: Here’s a place to start. Look at what you’ve already written, or already know, or list some ideas you have - (or use any of these…), and ask: what is this actually doing? 1. “Some thoughts on embalming” → A plain-language guide to what embalming is, what it isn’t, and what families can ask 2. “Why I stopped using the word closure” → A reflective piece on grief language and what we say instead 3. “That funeral that changed everything for me” → A case study in what meaningful ceremony actually looks like 4. “What I wish families knew before they called a funeral home” → A practical rights-and-choices guide for people at the beginning of the process 5. “How I plan a ceremony when I’ve never met the person” → A behind-the-scenes look at ceremony design methodology 6. “On sitting with a body at home” → An introduction to home vigil and what families need to know 7. “The questions nobody asks at the arrangement meeting” → A question bank for families navigating funeral decisions

🐦‍⬛ This week: shoot your shot... Not recklessly. Not in a "put it out to the universe" kind of way. Just one small, deliberate act that takes you somewhere you haven't quite been willing to go yet. A podcast you'd love to be on. A publication you want to write for. Someone whose work you genuinely admire and whose radar you'd like to be on. A collaboration idea sitting in your drafts. A workshop proposal. A DM. An email. An ask. Most of us wait. We wait until we feel ready enough, established enough, polished enough to deserve the ask. We wait for visibility to arrive before we risk being visible. But it usually works the other way around. Courage tends to show up first - and it often looks completely ordinary. Sending the email. Pressing publish. Introducing yourself to that neighbourhood centre. Starting the Death Café. Replying instead of lurking. Letting yourself be seen before you feel certain. This isn't about being louder. It's about making yourself more available to what's possible. What if once a month we made a ritual of this? Carving out space for the courage to do something for our future selves. Consciously nudging the edges of our comfort zones. Forging a path in the direction of what's actually calling us. So, your Visible Friday prompt for this week: What's one shot you could take that your future self would thank you for - even if the answer turns out to be no? 🐦‍⬛ Drop yours in the comments - let's inspire each other, swap ideas, maybe even help each other craft the ask. Mine makes me wince a little to say out loud, but I've always wanted to be on the radar of Sarah Kerr at Sacred Deathcare. So I'm going to shelve my fangirl nerves and reach out. What's yours? 🎵 And because courage can grow collectively, I’ve made us a playlist mixtape. A shared 45minute soundtrack for sending the email. Pitching the idea. Hitting publish. Taking the meeting. Backing yourself.

Death care content can feel like shouting into the void sometimes - especially in the early days, especially on platforms that don’t always love what we talk about. So let’s make it a little less lonely… Drop your handles below - Instagram, TikTok, Facebook, wherever you’re showing up - and let’s go find each other. Follow, engage, share what moves you. This is how we build something together. 🐦‍⬛ I’ll go first: Insta - https://www.instagram.com/amyfirthministry TT - https://www.tiktok.com/@aussiedeathcarelady Facebook - www.facebook.com/amyfirthmusic The Visible Death Worker: https://www.instagram.com/visibledeathworker https://www.tiktok.com/@visibledeathworker Amy x

🐦‍⬛ VISIBLE FRIDAY #3 IS HERE 🐦‍⬛ Team huddle time, gorgeous ones. Grab a cuppa and come hang with me for 13 minutes. This week I've recorded our Visible Friday video via YouTube so auto-captions are available for anyone who needs them. :) Inside this week's family meeting: 🐦‍⬛ A few questions answered (you've been asking good ones) 🐦‍⬛ A very special limited-time offer - just for the legends who've been here from the start. It closes end of May so now's the time to tell a mate. 🐦‍⬛ This week's Visibility Prompt - all about idea generation and what to do when you've completely run out of steam. (We've all been there. I've got you.) Go hit play. See you in the comments. x

Hey Amy. I've just finished your Social Media Masterclass and I found it really easy to watch and understand. You've given us so much value in this class. Thank you!