🚿 How to Price & Position Your Pressure Washing Business
Stop Leaving Money on the Table! Most pressure washers undercharge, underdeliver on marketing, and wonder why they’re stuck at $2–3K months. Here’s the simple breakdown that changes everything: THE 3 SERVICES YOU SHOULD LEAD WITH 1. Driveways – High visibility, easy to quote, fast to complete. Perfect entry-point service. 2. House Washing – Bigger ticket, bigger wow factor. Before/after photos = marketing gold. 3. Roof Soft Washing – Premium tier. Charge 2–3x more. Most competitors avoid it — that’s your opportunity. PRICING FORMULA (Keep It Simple) Square footage × your rate + chemical cost + travel = your quote Don’t flat-rate everything. Job complexity matters. A 1,500 sq ft driveway with heavy oil staining ≠ a clean suburban driveway. WHY MOST GUYS STRUGGLE TO GROW ❌ No before/after content ❌ Quoting too low to “win the job” ❌ One-time customers with no follow-up system ❌ No upsell at point of service The fix: Build a simple follow-up sequence. Every customer gets a text at 3 months, 6 months, and 12 months. Most of your competitors do zero of this. THE MINDSET SHIFT You’re not selling clean concrete. You’re selling curb appeal, pride of ownership, and property value protection. Talk like that and your close rate goes up immediately. Drop your biggest pricing question below 👇 — let’s work through it together.