We've got lot's of newbies here so let's show them how we roll inside The Directory On Skool! 𝗟𝗲𝘁'𝘀 𝗽𝗹𝗮𝘆: 🎯 𝗕𝘂𝗶𝗹𝗱 𝗢𝘂𝘁 𝗠𝘆 𝗔𝘃𝗮𝘁𝗮𝗿! Sometimes… we get a little too cozy inside our own heads about who we think our ideal client / customer / person is. Let’s shake that up 👇 How the Game Works 1️⃣ Drop Your Starting Point... Post a quick description of your ideal client: “My ideal client is…” Use the K.I.S.S. method here ... keep it stupid simple! 2️⃣ Build Each Other’s Avatars... Jump into other people’s posts and add insight using prompts like: - “She’s probably…(fill in the blank)” - “She’s tired of…(fill in the blank)” - “She secretly wants… (fill in the blank)” - “She’s worried that… (fill in the blank)” - “She’s searching for… (... get the picture yet?)” 👉 Keep it short, real, and from the gut. 3️⃣ 𝗚𝗶𝘃𝗲-𝘁𝗼-𝗣𝗹𝗮𝘆 𝗥𝘂𝗹𝗲 ‼️‼️‼️‼️‼️ If you post your avatar… 👉 You must comment on 5+ other people’s posts. (We’re going with 5 so each person gets enough insight to actually see new patterns, not just surface-level guesses.) 4️⃣ The Reveal! Once you receive 5 different comments on your post… Come back and drop: ✨ “𝗩𝗲𝗿𝘀𝗶𝗼𝗻 𝟮: 𝗠𝘆 𝗥𝗲𝗳𝗶𝗻𝗲𝗱 𝗔𝘃𝗮𝘁𝗮𝗿” Take what resonated and rebuild your person: - more specific - more emotional - more real 5️⃣ Share Your Offer!! 𝘼𝙛𝙩𝙚𝙧 𝙮𝙤𝙪𝙧 𝙧𝙚𝙛𝙞𝙣𝙚𝙙 𝙫𝙚𝙧𝙨𝙞𝙤𝙣, you can say: “If this is you… here’s what I created for you 👇” …and drop your link (this is for ALL members!) 𝗧𝗛𝗘 𝗢𝗕𝗝𝗘𝗖𝗧 🧠 aka: why you’ll want to come back to read every reply This little game helps you: - uncover pain points and desires you might not have seen on your own - hear the actual language people use (𝙝𝙚𝙡𝙡𝙤, 𝙗𝙚𝙩𝙩𝙚𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 👀) - build connection when someone reads your post and thinks, “wait… that’s literally me” 🧩 𝗤𝘂𝗶𝗰𝗸 𝗧𝗶𝗽: If you’re posting later in the day, prioritize replying to posts with fewer comments so everyone gets a solid build-out 🙌 ... tag friends to join in!

Most people think of QR codes as something you throw on a business card or a flyer so someone can find you later. And to be fair, that’s exactly how they started. They replaced the old business card exchange and made it faster. But what’s interesting is how many people stop there. Did you realize there’s this whole other space where people are already paying attention to you… and there’s no easy next step in front of them. Think about how often you show up in someone else’s space. A Zoom call, a live training, a workshop, even a YouTube collaboration. You might drop your link in the chat, maybe mention where to find you, and for a moment it works. Then the call ends. The chat disappears. And anyone who meant to look you up later… usually doesn’t. That’s a gap. Not visibility… but follow-through. QR codes used to solve the problem of “how do I share my info quickly.” Now they can solve the problem of “how do I let someone take action while they’re already paying attention.” I came across Jeff Baer inside Skool, and he’s built out a system around this that’s actually pretty slick. He even created a couple custom QR codes for me, and one of them ended up on his about page, which was a cool little surprise! (Thank you Jeff!) It just made me look at QR codes differently… not as a print tool, but as a way to hold onto those small moments where someone is already interested. If you’re curious how he’s doing it or want to see what he’s built out, you can check out his community here 👉 BIO BUILDERS Have you ever considered using QR codes beyond printed materials? @Jeff Baer

I opened the doors to𝗧𝗵𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗻 𝗦𝗸𝗼𝗼𝗹 100 days ago today… and wow… 𝙟𝙪𝙨𝙩 𝙒𝙊𝙒. Today we’re sitting at: ✨ 497 members 💰 #68 in the Money category 🌍 #222 overall on Skool And the numbers are pretty cool… but 𝙩𝙝𝙚𝙮’𝙧𝙚 𝙣𝙤𝙩 𝙚𝙫𝙚𝙣 𝙩𝙝𝙚 𝙗𝙚𝙨𝙩 𝙥𝙖𝙧𝙩! What blows my mind is how this community shows up with support and a willingness to jump in, share, learn,𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝘃𝗲 𝗙𝗨𝗡 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁. This was never meant to be just another “drop your link and disappear” like a bad pickup line type of space. Yes, you can promote but... more importantly… you learn how to talk about your offer in a way that feels like you... not a cookie cutter version of someone else. 🥳🥳 𝗦𝗼 𝘁𝗼 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗵𝗶𝘁𝘁𝗶𝗻𝗴 𝟭𝟬𝟬 𝗱𝗮𝘆𝘀… 🥳🥳 We’re making the road to 500 a little more exciting 👇 🎯 When we hit 500 members, whoever refers member #500 will get a Spotlight Lab Package (currently $47… but let’s be honest, it punches way above that). And the person who refers the most members between now and Sunday evening (12pm CST) will snag one too! So use your referral link and join the celebration! 𝗟𝗲𝘁’𝘀 𝘀𝗲𝗲 𝘄𝗵𝗼 𝗯𝗿𝗶𝗻𝗴𝘀 𝗶𝗻 𝗹𝘂𝗰𝗸𝘆 #𝟱𝟬𝟬. 💥

It’s basically a backstage pass… the kind where you get to peek behind the curtain, grab the good stuff first, and maybe even snag a few things before the crowd rushes in. And right now… 𝙮𝙤𝙪’𝙫𝙚 𝙜𝙤𝙩 𝙤𝙣𝙚! Over the past few months, we've been building something that solves a problem we kept running into over and over again… trying to find the right communities, the right people, and the right opportunities without wasting hours digging through noise. So instead of wishing it existed… @Adam McCollough built it. ✨ Start a Business with No Money It’s a space designed to help you connect the dots faster. You’re not bouncing between platforms or guessing who’s legit… you’re stepping into a space where the good stuff is already filtered, organized, and ready for you to explore. And here’s where it gets fun… Because you’re getting early access, you don’t just get to look around… you get to walk up to the bonus table and 𝗽𝗶𝗰𝗸 𝗔𝗡𝗬 𝟯 𝗴𝗶𝗳𝘁𝘀 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 🎁 Yep. Out of a whole lineup of seriously valuable offers from creators and experts who are actually doing the thing… you get to choose the three that help you move forward right now. Actual “this could change things for you” kind of support. So while everyone else is waiting for doors to officially open… you’re already inside, picking your favorites. And speaking of favorites… you’re going to recognize some familiar names 👇 @Adam McCollough – Vision + Strategy @Tim Adam – Pinterest @Heather Boers – The Directory on Skool @Des Dreckett – YouTube @Clare Goodall – Etsy @Karin Crawford - The Tech Gardener @Lisa Drennon – Wealth Acceleration @Paulo Costa, The Roaster – Roast & Promote

I know @Tim Adam is probably way higher than this ... anyone else? NUTS!!!!