I was on a flight the other day and I had the chance to read The Hire Book, written by our fearless leader here at 3xFreedom. It's incredibly insightful and in-depth and gave me a fresh perspective on how I view my current in-person employees and how I view hiring in general, both in-person and abroad. I'm incredibly inspired by this book and I just want to thank you Kasim for sharing this awesome piece of expertise. If you guys haven't read it, you need to give it a read. It's amazing. Definitely looking forward to the next one.

Next week you won't want to miss it. 📅 Tuesday, April 14 : Tommy Mello is joining the live. Tommy built A1 Garage Door Service from $50K in personal debt into a company approaching a billion-dollar valuation across 10 states. Inc. columnist, Apple top 50 podcast host, and one of the sharpest operators in the home services world. If you run a trades or field service business, or just want to hear how someone built a blue-collar empire at scale, show up and bring your questions. Don't forget: April 14 6pm EST 👉 The link is in the calendar _______________________________________________________________________________________________ Last week on The Daily Sigh... 💬 The chat had some gems this week. Check it out here: DailySigh_WeeklyChat Three guests, three very different angles on where business and AI are heading. Here's the short version. 🎯 Wednesday, April 1 | John Moran — The New Rules of Paid Media John Moran, one of the most respected media buyers in direct response, came on to share one uncomfortable truth: the media buyer is now secondary to the creative team. Meta's Andromeda model handles targeting on its own. Your only real lever is the quality and structure of your content. ▸ Hook rate above 25% is the number that matters. Below that, Meta stops showing your ad to new people. ▸ Build content for each funnel stage and let the algorithm route it. Stop trying to control who sees what. ▸ He reversed six months of losses in one account by shutting off 191 ads and restructuring around better storytelling. No new targeting. No budget tricks. "Media buying can't cure a bad business model anymore." 📺 Missed it? Watch here: https://www.youtube.com/watch?v=X9mSN7x8N6I _______________________________________________________________________________________________ 🎯 Wednesday, April 8 | Grant Fuellenbach — Notebook LM as a Business Tool